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Ravish Agrawal
A press kit gives journalists everything they need to cover your story without a single back-and-forth email. With Gamma, you can turn your company background, product details, or the content already sitting in your connected tools into a clean, designed press kit in minutes, no layout wrestling, no design degree required.
When a reporter is on deadline, the easiest story to write is the one with assets ready to go. A disorganized or missing press kit means a missed mention. Gamma's AI agent reads your material, asks what you want the coverage to say, and handles the structure and design so you hand journalists a polished kit that makes their job quick and your story easy to tell.
Whether you're launching a company, a product, or an event, a strong press kit shares a few traits:
A clear company story. Who you are, what you do, and why it matters.
The key facts. Founding date, leadership, milestones, and figures journalists cite.
Ready-to-use assets. Logos, product shots, and headshots in usable formats.
Quotable material. Executive quotes and a boilerplate reporters can lift directly.
Contact details. A clear point of contact for interviews and follow-up.
The goal is a kit that answers every question a journalist might have before they think to ask it. The easier you make coverage, the more coverage you get.
Paste in your company background, upload a brand doc or fact sheet, or connect the tools where the content already lives, Notion, Google Docs, your drive. Gamma reads your content and shapes it into a press-ready kit, no copy-paste required.
Gamma's agent asks about your company and the angle you want reporters to take, then organizes your material into a clean structure: overview, key facts, quotes, assets, and contacts. Instead of a blank page, you start from a structured draft.
Balanced layout, confident typography, and visual hierarchy that makes your kit easy to navigate. Your press kit looks like a designer touched it, because the design decisions are handled for you.
A tech reporter and a lifestyle blogger want different angles on the same story. Build one press kit and ask the agent to tailor versions, one leading with your funding news, another leading with your product, from the same source. Spin up a shorter media alert for a quick announcement, or a fuller kit for a major launch, all from the material you already have. Save a kit you like as a template so every future announcement starts from the same strong foundation.
Pull together your company overview, key facts and milestones, leadership bios, logos and images, executive quotes, and a press contact. The more you have, the more complete the kit.
Go to gamma.app and start from the prompt box. Connect your source, upload your brand doc, or paste your details, then ask for what you need, for example, "Create a press kit for our Series A announcement with company background, key facts, quotes, and media assets."
A typical press kit flows like this:
Company overview and story
Key facts and milestones
Leadership bios and headshots
Executive quotes and boilerplate
Logos and media assets
Press contact and resources
Trim anything a journalist won't use, a tight kit gets read.
Gamma drafts a formatted, designed press kit in roughly a minute.
Sharpen your boilerplate and make the key facts easy to lift. Gamma handles the layout, but when you want a logo or headshot in an exact spot, jump into freeform editing and set it there, or select it with AI editing and describe what you want. Add your assets and downloadable links.
Share as a web link journalists can access anytime, or export to PDF for email and attachments, with your layout intact across formats.
Gamma vs. Word or Google Docs
Design: Docs are built for text, not layout; Gamma is built for designed pages
Output: A kit in Docs often looks plain; in Gamma it looks like a branded asset
Assets: Docs handle images awkwardly; Gamma lays them out cleanly
The honest take: If you just need the facts in a file, a document works. If you want a press kit that looks professional and reflects your brand, Gamma gets you there with far less effort.
Gamma vs. Canva
Templates: Canva offers many layouts; Gamma starts from your actual story and builds around it
Decisions: Canva asks you to make many design choices; Gamma's agent makes smart ones for you
The honest take: Canva is excellent if you enjoy designing each element by hand. Gamma is faster when you want a polished, organized kit without making dozens of layout decisions.
Lead with the story. Give journalists a clear angle, not just a pile of facts.
Make assets downloadable. Logos and images should be a click away in usable formats.
Write a tight boilerplate. Reporters often paste it verbatim, so make it strong.
Keep facts current. Update figures and milestones so nothing goes stale.
Name a real contact. A responsive press contact turns interest into coverage.
Yes. Add your assets and link to downloadable files so journalists can grab what they need straight from the kit.
Both. Share a web link journalists can revisit, or export to PDF for email, with your layout intact either way.
Yes. Connect a tool like Notion or Google Docs and Gamma pulls your background in directly, no copy-paste. You can also upload a brand doc.
Absolutely. Apply your colors, fonts, and logo, or import a branded file and save it as a template so your press kit matches the rest of your materials.
A press kit should make coverage easy to earn and your story easy to tell. Hand your materials to Gamma, let the agent shape the structure and design, and give journalists a polished kit they can use the moment they open it.
