The bottom line: the most advanced AI models cost real money to run. So starting in October 2025, we’re evolving our pricing to support more powerful AI. This means a new Ultra plan as well as credits to unlock new, advanced AI features. For 90% of our users, nothing will feel different. But for power users pushing the limits, we're excited to be able to offer a sustainable way to unlock best-in-class models and automation at scale.
To date, Gamma has offered unlimited AI generation for one flat subscription fee.
That model has a lot of benefits: it’s simple, frictionless, and predictable. But AI models can be quite expensive to run, and that means more advanced features can be unsustainable to offer.
This month, we launched powerful new features like Agent and API. Along with those launches, we’re updating our pricing model to introduce a new credit system for advanced AI.
Why change pricing?
We believe the future of AI will take two paths. On the one hand, basic AI assistance will only get cheaper and faster. On the other hand, much more powerful models are coming: AI that can plan for hours and create incredible outputs, beyond what humans can do.
AI models are getting really good. The highest quality models can generate designer-grade visuals and consultant-level research. Not surprisingly, these models are significantly more expensive to serve.
In our old pricing model, we couldn’t offer these top-tier models. They weren’t feasible with unlimited usage, so we just wouldn’t release them and users missed out.
We’re also starting to see the power of automation with Gamma. Imagine generating thousands of decks an hour on autopilot, with Apple-quality video production built in.
These use cases are exciting, but they’re not sustainable under a flat pricing model.
We realized we had two choices: (a) keep these powerful new capabilities locked away, or (b) find a sustainable way to offer them to the users who want them, while still remaining accessible to the vast majority of people who use Gamma for everyday needs.
We chose the latter path.
The new model
We’re evolving our pricing model to a hybrid approach that encompasses both a flat subscription fee and a credit-based system.
Our Plus and Pro plans will come with access to all the standard features in Gamma you know and love, along with replenishable credits to access our premium features. We’re also adding a new Ultra plan for our power users and the ability for any user to purchase more credits if you run out.
To learn more, see our pricing page for a plan comparison and our support article for how credits work. (The gist is that credits map directly to AI costs: more expensive AI actions require more credits.)
What does this change mean for you?
More than 90% of our users will see zero impact. Your monthly or annual subscription will cover everyday usage in Gamma, and you won’t need to think about credits.
Creating presentations, generating images, refining content–the core Gamma experience will still feel as seamless as it did before. In fact, I hope you find it to be even better as we’ve added new features like whole-deck editing, image animation, and integrations.
But for our top 10% of users pushing boundaries, we're introducing Gamma Ultra as well as credit purchases. So that if your use cases are higher in AI costs (whether they are regular or occasional), we can cover them without increasing subscription prices for all users.
The bigger picture
Our pricing is evolving because the AI landscape is evolving, and we want to give you access to capabilities that would otherwise be impossible to offer sustainably.
More powerful AI is coming, and rather than simply not offering features that don’t fit our pricing model, now we can bring you the best models available, as soon as they’re ready, without breaking the economics or the experience.
We're still committed to making AI feel fast, magical, and generous. This change helps us keep up with what’s possible—and deliver more of it to you.
Thanks for growing with us.
