Launch Briefing:
[new offering]
This page can be used to brief your go-to-market team on new products, services, and programs you're launching. You can share it to read ahead of a training, walk through it live, and then keep it up to date as a living resource for your team to check back on. 
What we're launching
Give a short summary of what's coming out. Focus on the few key points everyone needs to remember
1
Premium support
2
4 hour SLA
3
Paid add-on to existing plans
4
No change to existing users

01:34

YouTube

DollarShaveClub.com - Our Blades Are F***ing Great

Dollar Shave Club delivers amazing razors and grooming products for just a few bucks. Try the Club → http://dlrshv.es/b3FELr Artist: Kennedy Song: Karate http://www.kennedykarate.com Written By: Michael Dubin Directed By: Lucia Aniello http://www.pauliluproductions.com

💡 Tip: add an image or short video to convey the launch
Why it matters
Provide a short summary of why this feature matters to your customers

Current offering

Previously, we offered an SLA of 48 hours to get a support response. This worked well for smaller customers, but as we move into enterprise the expectations are much higher.

Competitive comparison

Competitor A 36 hour SLAs Competitor B No SLAs Competitor C 12 hours for enterprise

Testimonials

The quick turnaround I'm seeing on our team's requests is really giving me the confidence to invest more in our partnership over the next year - Valued customer

How it works
A
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B
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C
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Link to other resources like a product requirements document, demo, or marketing page here.
Timeline
January
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February
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March
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April
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Who's getting it
The new SLA is available as a paid add-on, starting at $24,000/yr or 10% of total contract value, whichever is higher. Starting next month, it will be enabled as a line item in the pricing calculator.
Customers will need to renew their contract, or attach this change to a new sale or renewal process