How We Helped Alpha Lead Academy Book 15 Calls & Close 2 New Clients (500% ROI) Within 6 Weeks Of Using Our Personalized Growth Matrix
Alpha Lead Academy helps coaches and consultants build a reliable client acquisition systems with their 6-month DWY (Done-With-You) coaching program.
For proof, watch the interview here 👇
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Before Working With Us
ALA already had an effective system go book calls with cold email.
The downside - it took them a lot of manual work upfront to personalize their emails for every prospect.
They wanted something that wouldn't require constant back and forth to generate leads for their business.
They wanted a process that's simple, fast, and scalable.
How We Connected
Our existing client referred ALA to us because of how our campaigns were performing.
After getting on a quick call and showing Michal (the founder) our system, he decided that's exactly what they were looking for and we got started.
What We Did
Once we got started, we made sure to nail down every part of the cold email campaign:
1
Deliverability
We bought 10 outreach domains on Godaddy and created 20 mailboxes with Outlook. Then we configured domain DNS settings.
That allowed us to send 500+ emails per day without landing in spam.
2
Market Research
Since our approach is heavily personalized, we needed to understand what their audience cared about the most.
So then we could identify personalization elements and include them in our scripts.
Besides that, ALA provided us with a comprehensive breakdown of who their ideal target audience was.
3
Targeted Lead List Building
We filtered people based on Location, Employee Count, Job Titles, etc.
Since most of their buyers were men, we used AI to identify the decision maker's gender.
And also excluded specific industries they didn't want to work with.
This allowed us to only reach out to people we were 100% confident we could help. And so that Michal didn't have to spend time and money on speaking with unqualified prospects.
4
The Personalized Script Writing
We wanted our scripts to make the prospect say "That sounds interesting. I want to learn more." and not hesitate with a reply.
That's why, we made sure our scripts followed a proven framework:
- Personalized first line (call out the job titles the prospect is potentially selling to.)
- State our offer with the quantifiable outcome, tangible timeframe and a guarantee
- Case study to back up our claim
- Soft CTA to gauge interest
This made every single prospect on our list think that the email was written personally for them.
Making them more likely to respond - leading to 5-7% reply rates (Out Of Office excluded).
5
45 Day Guidance
We wanted ALA got the most of our system.
So we provided the full support for the first campaign for them to learn the ropes.
This included answering any questions about deliverability, lead list building, personalized script creation, and inbox management.
6
Provided The SOPs
To make sure that they could manage our cold email system even after our guidance period - we recorded detailed videos breaking down each step of the process.
This allowed ALA to be able to train any new member on their team to run this system without facing any roadblocks.
After Working With Us
Alpha Lead Academy now has a cold email system that can reach 500+ people daily with a personalized message.
Our system helped ALA book 15 sales calls and close 2 new clients within 6 weeks.
Now they no longer have to do much work upfront - if they want to schedule more appointments on their calendar, they just add the leads to the system and personalize the outreach with a few simple clicks.
Want Us To Do The Same For You?
If you want us to generate leads on your behalf,
So that you spend less than 3 hours a month while generating consistent high-quality meetings for your business,
And only paying for the calls that show up, without any retainers or long-term contracts…
You should book a call below:
