Thought leadership samples
Op-eds penned and placed by Six Eastern on behalf of founders, based on ideas and concepts we bring to the table or brainstorm together.

Fast Company

Shopify’s new meeting cost calculator is well intentioned—but it’s not addressing the issue

The CEO of Clockwise argues that a calculator doesn’t magically make employees feel empowered to decline meetings whenever they want. The root of mismanaged meetings is cultural.

Twitter

Gradient Ventures

Great leaders are also great listeners. Solid piece in @VentureBeat by @unitQsoftware co-founder, Christian Wiklund on what a $500,000 bug taught him about building technical products. 👇 https://t.co/neact25N35

HR Magazine

Why cohort-based learning is replacing stale workforce trainings

Everyone’s talking about cohort-based learning. Andreessen Horowitz announced its investment in new cohort-based platform Maven, citing how the model leads to completion rates 10 times better than those of Massive Open Online Courses (MOOCs).

Twitter

Joe Vela

Proud to have some of my @PostscriptIO Super Bowl SMS strategies included in this baller article from @Adweek by the one and only @asturnerr https://t.co/GG9XHDwG2V

TechCrunch

We turned our investors into our best source of customer feedback

Next time an investor asks “How can I be helpful?” give this approach some consideration.

Twitter

Alicia Thomas

I'm incredibly proud that we (give it up 🙌for @cdturns) have the opportunity to tell that story in @TechCrunch and begin to normalize these types of equity options for others building companies. https://t.co/wwnHSqPpqI

Twitter

Flux

Our cofounders @nickionita & @MaxGoodberg spoke with @FastCompany and shared tips to supercharge your employee mobility efforts to discover hidden gems within your organization. #internalmobility #talentmarketplace #employeeengagement #careerdevelopment https://t.co/83H7zs3qMV

linkedin

I recently wrote a piece for TechCrunch about my journey as a founder - Kelsey M. on LinkedIn

I recently wrote a piece for TechCrunch about my journey as a founder while pregnant with my first child. I'm lucky enough to have been fully in control...

TechCrunch

How to approach building your first employee benefits package | TechCrunch

There’s no "one size fits all" benefits package, and nor should there be, as each company has its own objectives and goals.

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Crunchbase

Why You Should Consider Selling to Governments and How To Do It Well

I often hear from startup founders who are interested in selling to government agencies but don’t know how to get started. It’s easy to understand why: Each year, 90,000 state...

Case study: creator economy
Pearpop a Series A creator economy startup and current client.
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☝️ Pearpop CMO on a Social Media Week panel with Alexis Ohanian
Pearpop CEO Cole Mason, as the featured Forbes Under 30 lister in 2022 👇
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The Hollywood Reporter

Pearpop to Launch Subscription Comedy Docuseries on TikTok

The eight-episode series, starring the creator Jericho Mencke, will cost users $4.99 to watch.

TechCrunch

Social media collaboration marketplace Pearpop expands to Instagram

Pearpop, a marketplace for social collaborations, is expanding to Instagram after previously only being available to TikTok creators. The platform, which launched last year, allows creators and brands to buy collaborations with celebrities and larger creators. Pearpop will also become available on Twitter later this month, and on Twitch in December. The official rollout on […]

Billboard

TikTok Users Can Now Earn Cash for Song Promos

A new “Challenges” feature on the social media collaboration marketplace pearpop lets artists offer cash rewards to TikTok users who reach a certain threshold of views while promoting a…

Business Insider

How a TikToker famous for his pet ducks became Pearpop's top earner from brand deals

Anthony Dawson is the top earner on Pearpop, which lets creators pay for shared screen time with TikTok celebrities and connects creators with brands.

TechCrunch

Pearpop introduces dynamic NFTs that gain value as a social media post goes viral

Pearpop, the social media collaboration marketplace, is diving head-first into crypto. With big-name backers like The Chainsmokers, Alexis Ohanian, Mark Cuban and Snoop Dogg, Pearpop is launching Pearproof, a web3 app that allows creators to mint NFTs of their social media posts. This concept isn’t necessarily new — Cent helped Jack Dorsey sell the NFT […]

Business Insider

The CEO of TikTok media brand Flighthouse has left the company for a new role at upstart Pearpop

Jacob Pace, CEO of Flighthouse, has left the company to join creator-economy startup Pearpop as its new chief strategy officer.

Variety

Startup Pearpop Raises $16 Million to Fuel Social-Collab Marketplace

Pearpop has raised $16 million to build out its marketplace for buying and selling social collaborations among creators.

adweek

Adweek Podcast: Inside the Creator Economy

Defining the creator middle class and making influencer marketing a more equitable space.

Case study: e-commerce
Open.Store a Series B e-commerce startup and current client.

Business Insider

I sold my Shopify store for $1M in 8 months

Miguel Facussé founded menswear brand Jack Archer in 2021. Miami-based startup OpenStore purchase the company eight months into business for $938,600.

☝️ written and placed in Business Insider by Six Eastern
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Twitter

OpenStore

Darren Noll, our Head of Pricing, was officially named a Retail Tech Power Player by Business Insider. Congratulations, Darren and team for this important recognition. https://t.co/8edePAi16C

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Bloomberg.com

This Algorithm Wants to Buy Your Favorite Shopify Storefront

Keith Rabois’s new company, OpenStore, makes automated bids on small e-commerce operations.

TechCrunch

Keith Rabois’ OpenStore bags new funding as valuation soars to $970M

While other e-commerce aggregators announced layoffs, OpenStore “grew substantially, increased brands and tripled its team,” Rabois said.

Twitter

Alex Konrad

OpenStore has raised $75 million in a Series B, tripling the Shopify merchant acquirer’s valuation to $750 million in just 5 months. The Miami-based startup led by @rabois only launched this summer, but is already rolling up a new brand each week. https://t.co/sqJHDMPoUs

Modern Retail

‘They're ready for liquidity’: OpenStore’s Michael Rubenstein on building a platform to give Shopify founders an exit

Michael Rubenstein spoke about the current state of e-commerce portfolio companies and why he thinks OpenStore is poised for success.

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☝️Listen here

Business Insider

PayPal Mafia's Keith Rabois has acquired 40 Shopify sellers in the past year through his startup OpenStore. He's not slowing down despite the recent problems in the aggregator space.

Through his new startup OpenStore, Keith Rabois plans to acquire brands without facing the same pitfalls as Thrasio and other Amazon aggregators.

South Florida Business Journal

Cover Story: For tech firms growing in Miami, working from the office is part of the plan

While tech companies nationwide post layoffs and scale back hiring plans, some technology firms in South Florida are doing the exact opposite.

Case study: privacy
TerraTrue a Series A privacy software startup and prior client.
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Business Insider

Top Privacy Tech Companies

These 16 privacy tech companies are helping marketers transform advertising.

Twitter

Sean Marotta

For those with access to the Super Paywalled @Law360 Pulse, this is great profile of my friend and first mentor, @chris_handman. I still can't believe the guy who taught me Admin. Procedure Act appeals was Snap's first GC and now a tech co-founder! https://t.co/8DO6MCcXJe

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Above the Law

In-House Q&A: Chris Handman Of TerraTrue - Above the Law

The former Snap GC weighs in on content moderation, privacy programs, and working with John Roberts.

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Corporate Counsel

'Constant Curiosity': Former Snap GC Chris Handman Thrives on Risk, Ambiguity | Corporate Counsel

Snapchat was at the frontier of how technology applies to old laws written decades ago.

VentureBeat

Third-party risk: What it is and how CISOs can address it

While onboarding third-party capabilities can optimize distribution and profits, third parties come with their own set of risks and dangers.

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Case study: marketplace
Gumroad a crowdfunded creator economy startup and repeat project client.
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Forbes

Inside Gumroad’s Historic Crowdfunding — And Sahil Lavingia’s Plans To Turn Customers Into Investors

The first startup to take advantage of new SEC rules raising crowdfunding limits to $5 million, Gumroad and CEO Sahil Lavingia think they've found a new model for turning customers into investor super-fans.

Clubhouse

Midas Talks: Gumroad’s $5M Round And New Crowdfunding Rules

Monday, March 22 at 8:00pm PDT with Alex Konrad, Sahil, Dylan Field. The Midas Touch newsletter breaks down Gumroad’s historic 12-hour, $5M crowdfunding raise and why startups may look to blur the lines between customer and investor more under the SEC’s new rules.

Inc.com

The SEC and a New Breed of Startups Fuel the Equity Crowdfunding Flame

Gumroad's Sahil Lavingia is just one startup that's managed to raise $5 million from everyday investors--many of whom are also customers.

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TechCrunch

Gumroad wants to make equity crowdfunding mainstream

Gumroad, a startup that helps creators sell their work, is raising $6 million at a $100 million valuation. While $1 million of that total is reserved for AngelList co-founder Naval Ravikant and Basecamp founder Jason Fried, the remaining $5 million is being raised with a twist: anyone willing to fork over at least $100 bucks […]

Case study: healthcare
Found a Series B weight care startup and prior client.
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Fortune

She ran Bumble's IPO while being treated for breast cancer. Now she's becoming a CEO

Former Bumble COO Sarah Jones Simmer is becoming CEO of the startup Found—and it's been a long journey to get there.

TechCrunch

Weight care management startup Found lands $100M at a $600M valuation

Just two and a half months after emerging from stealth, weight care management startup Found announced today that it has raised $100 million in a Series B funding round that values the company at $600 million. WestCap — a growth equity firm founded by former Blackstone and Airbnb executive Laurence Tosi — led the investment, […]

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RamaOnHealthcare

Q&A: Dr. Rekha Kumar, Chief Medical Officer, Found | RamaOnHealthcare

Dr. Rekha Kumar discusses with RamaOnHealthcare the biology of weight loss and how Found is tackling the obesity epidemic. RamaOnHealthcare (ROH):

The Business Journals

In Her Own Words: Sarah Jones Simmer

While Covid grabbed the headlines and dominated our lives, other diseases, including breast cancer, continued to attack women during the past two years. Sarah Jones Simmer was 37 and in the midst of Bumble's IPO when she was diagnosed.

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Case study: fintech
Ramp a Series C finance automation startup and prior client.

Forbes

Fintech Ramp More Than Doubles Valuation To $3.9 Billion, Raising $300 Million To Take On AmEx In Massive Corporate Card Market

The New York City-based startup has raised $610 million from investors including Goldman Sachs, Stripe and billionaire Peter Thiel's Founders Fund.

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Reuters

Ramp raises $115M at $1.6 billion valuation

Ramp, a fintech startup that offers corporate cards and software for managing employee expenses, raised $115 million in a funding round led by digital payments giant Stripe and D1 Capital Partners, valuing it at $1.6 billion, it said on Thursday.

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Twitter

Eric Glyman

Incumbent corporate cards are guided by incentives that are misaligned with their customers' best interest. Dominant financial institutions want customers to spend more, while businesses set goals around spending less and eliminating waste. (1/5)

When this 👆 leads to this 👇

SeekingAlpha

Bill.com stock drops after startup Ramp targets customers with free software (NYSE:BILL)

Bill.com (BILL) stock falls 3.6% after news that corporate charge-card startup Ramp is offering a free invoice management and payment platform in direct competition with...

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Case study: ad tech
Catch&Release a Series A advertising startup and prior client.
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Entrepreneur

100 Women of Impact In 2021

Our annual celebration of the women leading today's most influential, innovative companies, and changing lives while they're at it.

Forbes

This Startup Is Helping Brands Regain Trust By Bringing Authenticity To Advertising

New generations are savvier than ever and it's causing brands to evolve how they reach customers. The internet has changed how people think about what they buy — and where they buy it.

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www.campaignlive.com

Creative licensing company Catch & Release launches a creative agency

The full-service agency will build campaigns only using content it finds online.

TechCrunch

Catch&Release raises $14M to help marketers find and license content from across the web

Catch&Release founder and CEO Analisa Goodin told me that she wants to help brands break free from the limitations of stock photography — and that her startup has raised $14 million in Series A funding to achieve that goal. Goodin explained that the company started out as an image research firm before becoming a product-focused, […]

www.campaignlive.com

Meet the 2022 Female Frontier honorees

The Campaign US Female Frontier Awards celebrate women breaking boundaries in a historically male-dominated industry.

Twitter

Catch&Release

We had a blast celebrating all of @CampaignLiveUS's Female Frontier Honorees earlier this month -- including our own @analisagoodin_! Here’s to the women breaking boundaries in historically male-dominated industries 💪🏼 #WomensHistoryMonth https://t.co/gWM11cY0aF

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Case study: food tech
Bandit a food tech startup and project client acquired by Gopuff.

New York Post

New coffee startup creates competition for Starbucks and Dunkin'

Watch out Starbucks and Dunkin’ — there’s a new startup in town that’s vowing to sell New Yorkers a cup-of-joe cheaper and faster than the competition.  Bandit, founded by one of...

Yahoo

New NYC coffee chain aims to undercut Starbucks with China-inspired model

Bandit, a new coffee chain inspired by Luckin Coffee in China, promises "the easiest cup of coffee ever."

Fox Business

Uber exec launching coffee startup to compete with Starbucks, Dunkin’

“Bandit. Drink it like you stole it,” one store display reads.

TechCrunch

Bandit opens a ‘mobile-only’ coffee shop in New York

If you wander into the Bandit coffee shop in Midtown New York, you won’t be able to just walk up to the counter and order something. Instead, you’ll need to download a mobile app. I experienced it for myself yesterday afternoon, when I — along with several other customers — pulled out my phone, downloaded […]

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Cheddar

Bandit Launches App-only Coffee Shop in NYC

Bandit, an app-only coffee concept, is launching in New York City. Max Crowley, co-founder and CEO of Bandit, joined Cheddar to discuss.

Eater NY

Swarm NYC With ‘Mobile-Only’ Coffee Shops

At Bandit, only app purchases are allowed

Case study: health & wellness
​Cleo a Series C family benefits tech startup and prior client.

The Business Journals

Dr. Madhavi Vemireddy’s son was born with a heart condition; her father-in-law was diagnosed with brain cancer; she became a family care giver and now heads a company devoted to helping others in similar positions.

Fortune

This CEO thought she understood the reality of caregiving for employees—until she became a caregiver herself

Sarahjane Sacchetti will step down as CEO of Cleo to become chief business officer after caring for a parent with ALS.

Fast Company

Why every leader needs a ‘Working Family’ strategy now

The CEO of Cleo points out that working families make up 60-70% of employees at most companies—and a large majority of senior management. She believes this massive segment of the workforce remains severely underserved by employers today.

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Fortune

Navigating the intergenerational workplace

What role does mentorship play in the increasingly intergenerational workplace, and how can we think about diversity as broadly as possible in order to create more collaborative and inclusive cultures?

Fast Company

13 initiatives that are making our workplaces better

See the full list of honorees of Fast Company’s 2023 World Changing Ideas Awards in the Workplace category.

Inc.com

The Senate Passed the Same-Sex Marriage Bill. Do Your HR Policies Need Updating?

With passage expected in the House this week, now might be the time to update your company's policies. Here are three suggestions.

People Managing People

Direction, Communication, And Diversity Will Help Us Build A Better World Of Work

Rupa Patel, VP, Strategic Alliances & Consulting Relations at Cleo shares her ideas for how we can build a better world of work.

Twitter

Cleo on Twitter

We're thrilled to announce that Cleo has been named one of @FastCompany's Most Innovative Companies!Proud to be the only global benefit platform that provides support from family planning and pregnancy through taking care of newborns & young children through teens & adults. 🏆— Cleo (@hi_cleo) March 2, 2023

Fast Company

2023 World Changing Ideas Awards

See the 45 inspiring winners, as well as hundreds of honorees, of Fast Company’s 2023 World Changing Ideas Awards.

law360

Cleo Top Atty On The Journey From Museums To Boardrooms - Law360 Pulse

Tsion Lencho grew up wanting to be the general counsel of a large museum, until she got caught up in the challenges of the business world.

Employee Benefit News

Cleo expands its benefit platform to support parents of neurodivergent children

The benefits platform provides care coordinators to help families acquire a proper diagnosis, as well as other support and accommodations.

Forbes

Want To Keep Your Top Talent? Better Support Working Parents And Caregivers.

Many of us have seen family & caregiver-support offerings change over the years as employee benefits packages have been enriched with new offerings to attract & keep top workers. That said, most of us still haven’t had access to such plans, nor fully understand what is actually available out there.

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