WellSend Email Marketing
DFY Email Campaign Management
High-converting email campaigns with zero hand-holding.
We handle the entire campaign process, from strategy to execution, so you don’t have to lift a finger.
What’s Included:
  • 10-12 Emails Per Month
  • Full Campaign Production (Calendar, Copy, Design, Implementation)
  • Audience Strategy & Segmentation for Deliverability
  • 4 A/B Tests Per Month (1 Per Week)
  • Slack Communication
  • 1 Round of Revisions Per Email
  • Monthly Performance Reports
  • Delivered 10 Days Ahead
Why or Why Not To Use This Service
What Brands This Is For
  • Teams who want great emails while being hands-off
  • Teams who don't want to manage creatives
  • Brands that are early-stage or lean, but want pro execution
  • People who care about strategy, copy, design, and delivery but not the back-and-forth
  • Operators who want consistent emails shipped on time and done right
  • Anyone looking to scale into full-service Well Copy down the line
Who This Isn't For
  • Teams that want frequent meetings, live collaboration, or brand workshops
  • Founders who need total creative control and multiple rounds of revisions
  • Businesses with complex brand guidelines or slow approval processes
  • In-house teams who prefer to execute email themselves
  • Anyone looking automated flows and optimizations, this is campaigns only
Results
Our Numbers
There's a reason we have a 95% client retention rate.
Before: $177k /mo
After: $363k /mo
(After 60 days)

Before

Running email in house Relying on discounts for sales Emails going up last minute and had no thoughtful strategy Deliverability issues No tests being ran

After

Sending 0 discounts in campaigns Emails scheduled 7-10 days ahead Perfect deliverability 3 A/B tests per week minimum

Before: $20k /mo
After: $220k /mo
(After 120 days)

Before

0 email campaigns were being sent Underperforming pop-up leading to low list growth and losing leads Terrible deliverability with no reputation built up, resulting in high spam placement Only $20k/mo coming in at 6.27% of total store revenue

After

Engaged email subscriber list of 30,000+ opening emails 3x higher converting pop-up, capturing emails of weary customer to convert down the line 3-4 email campaigns being sent per week, generating another $70,000 per month Email generating $200,000/mo and a total of 40% of total store revenue.

Before: $30k /mo
After: $130k/mo

Before

Only 15% of total revenue 15k engaged subscribers 2% converting pop-up form 0 campaigns being sent Never doubled down on email marketing because they didn't think males aged 18-30 would resonate.

After

45% of total brand revenue 48k engaged profiles 3-4 email campaigns being sent per week Passionate fanbase with 60% percent opens New brand all time highs

Campaign Results
Email Approach
Pop-Up Forms
The most important part of our email marketing is how many people we can market to.
Our clients see an average of 2.7x higher list-growth after implementing our pop-up forms.
That means you're getting more out of your site traffic for no extra cost, growing your list, and increasing revenue over time on autopilot.
Strategic Campaign Planning
We plan your full monthly calendars for emails that we know are proven to convert, without spamming discounts.
All you have to do is send us your major events (ie. 4th of July Sale) beforehand and we will handle the whole strategy.
On top of this we will be segmenting the list strategically to make sure we're hitting the right people at the right time.
Conversion-Oriented Email Design and Copy
All of our email designs are backed by millions of data points from the 1 billion+ emails we've sent.
We focus our emails to retain your margins by making sales without needing to spam discounts.
By sending multiple of these per week we build trust while making sales at the same time.
Deliverability
By using proper segmentation to target the right people, we will make sure we improve our inbox placement rate over time.
The goal here is:
  • 50%+ open rates
  • 0.5%+ click rates
  • < 1% bounce rates
  • < 0.3% unsubscribe rates
  • < .01% spam complain rates
The Process
Onboarding Phases
Transparent Same-Day Slack Communication
We use Slack for day to day communications
You can expect us to get back to you with questions / concerns within 1-2 hours 9am-5pm EST.
Monthly Reports
On top of daily communication and Monday reports, we also deliver monthly slide decks breaking down higher level progress and major KPIs.
The Team On Your Account
Account Manager / Copywriter
  • Responsible for communication, reporting, content calendars, and copywriting.
  • The person you talk to is the person in charge of the creative and strategic direction of your brand. No middle man.
Designer
  • Responsible for creating on-brand and high converting emails designed to convert.
Klaviyo Technician
  • Responsible for quality checking, optimizing, and building emails into Klaviyo to be sent.
Deliverables and Offer
  • 10-12 emails per month
  • 4 A/B tests per month minimum
  • Daily Slack communication
  • Monthly result reports
  • Full campaign production (calendars, copy, design, implementation)
  • Audience and segmentation strategy for deliverability
  • NO calls
  • 1 round of revisions per email only
  • 10 days ahead of schedule minimum
  • $500 setup + $2.5k/mo
Book A Call To Learn More
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