Launching an internal podcast can transform how your organization communicates—from aligning teams to elevating leadership visibility. This starter kit walks you through the essentials so you can move from idea to impact, fast.
Define Your Purpose
Start with one clear goal.
Ask: What do we want to achieve with our internal podcast?
Common goals:
Improve executive visibility
Enhance onboarding or training
Reinforce company values and culture
Support DEI, wellness, or employee engagement initiatives.
Know Your Audience
Who is this podcast for?
New hires?
Managers?
Frontline teams?
Entire organization?
Understanding your audience shapes the format, tone, and delivery.
Choose the Right Format
Consider:
Interview-style (host + guest)
Solo insights (executive monologues or updates)
Roundtable discussions
Story-driven or narrative formats
Keep episodes short: 7–15 minutes is a sweet spot.
Plan Your First 3 Episodes
Draft a quick content plan:
Episode 1 – Welcome + Why: Introduce the podcast, its purpose, and what listeners can expect.
Episode 2 – Leadership Message: Share a compelling insight from a key leader.
Episode 3 – Behind the Scenes: Highlight an unsung team or tell a story that reflects company values.
Record Smart
Use tools your team already has access to:
Zoom, Teams or HypeCast Studio for remote interviews
HypeCast or Audacity for basic editing
Record in a quiet space, use a decent microphone (USB is fine!)
Secure Distribution
Don't upload to public podcast apps! Use a private podcasting platform that:
Restrict access by email or SSO
Works on mobile and desktop
Provides analytics and engagement insights
SCORM Compatibility - Direct LMS Integrations (Most Requested)
Launch & Promote
Don't skip the internal marketing:
Send a launch email with a direct link
Post on Slack or Teams
Ask managers to share with their teams
Include in onboarding checklists
Measure and Improve
Track: Analytics and Listener Completion
Episode plays and completions
Which episodes get the most traction
Feedback from listeners (simple polls or surveys)
Pro Tip: Use these insights to shape your next episodes.
🔐Pro Tip: When it comes to internal podcasts, security isn’t optional—it’s essential. We recommend HypeCast for a fully private, enterprise-grade listening experience.
Need help launching?
Let's talk about how Enterprise Podcaster can support your strategy, production, and launch.