We Increased Phase Zero's Conversion Rate by Over 139%
Here's how we did it:
Results:
Context:
Phase Zero, an e-commerce brand in the cosmetics space, came to us with a clear goal:
✅ Increase their Return on Ad Spend (ROAS)
✅ Maximize revenue from their Facebook traffic
✅ Find the most effective landing page format for conversions
Their existing landing page (product page) was not converting efficiently, leading to missed revenue opportunities. They wanted a structured A/B test to determine which page type would drive the highest sales.
Their previous landing page:
What we did for them:
We designed and tested three different landing page types against their control:
1️⃣ Sales Page – A distraction-free page optimized for direct conversion
2️⃣ Listicle – A content-driven page with key product benefits as headlines
3️⃣ Advertorial – A storytelling page aimed at engaging and persuading buyers
Each variation was rigorously tested with real Facebook traffic to determine which performed best in revenue generated per visitor.
📊 Winning Variant: Listicle 🏆
The listicle significantly outperformed the control, generating the highest conversion rate by far.
Key Takeaways:
✅ 139% increase in conversion rate
✅ Helped achieve over 4X in net revenue after Phase Zero scaled ad spend
✅ ROI in less than 30 days
Running traffic to the listicle proved to be the most effective at converting paid traffic into revenue, validating our hypothesis that an education-focused funnel increases conversions and revenue per visitor.
Before
After
Testimonial video from the founder, Oli:

01:36

Wistia, Inc.

Oli - Phase Zero Testimonial Video

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Custom Funnel Strategy for Nylah Natural

Custom Funnel Strategy for Nylah Natural Shivook Peak Performance A/B Testing Plan Top Performing Creative ToF BELOW https://fb.me/1NgVweFYrPMESXs 1. Avatar Demographics Age: 25-50 years old. Gender: Primarily female. Location: UK (expanding into the US in Q3). Income Level: Mid-income e...

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