We Increased I Am Joy's Revenue Per Visitor by Over 28%
Here's how we did it:
Results:
Context:
I Am Joy Brand, an e-commerce brand in the health & wellness space, came to us with a clear goal:
✅ Increase their Return on Ad Spend (ROAS)
✅ Maximize revenue from their Facebook traffic
✅ Find the most effective landing page format for conversions
Their existing landing page (product page) was not converting efficiently, leading to missed revenue opportunities. They wanted a structured A/B test to determine which page type would drive the highest sales.
Their previous landing page:
📊 Winning Variant: Sales Page 🏆
The Sales Page significantly outperformed the other two formats, generating the highest Revenue per Visitor (RPV).
Key Takeaways:
✅ 28.28% increase in revenue per visitor
✅ $1,616 in additional revenue from the same traffic in just 14 days
✅ Higher conversion efficiency even with fewer transactions
✅ Projected long-term revenue lift if scaled across all traffic sources
The Sales Page proved to be the most effective at converting paid traffic into revenue, validating our hypothesis that a distraction-free funnel increases conversions and revenue per visitor.
Results applied to 100% of traffic (instead of 50%) and extrapolated monthly equate to an additional ~$7,000 per month in added revenue.
How We Scale eCommerce Brands By 50%+ With Our “Peak Performance 2.0” Sales Funnel Approach While Guaranteeing Our Clients a 10X ROI:
*Includes free funnel strategy
Example:
Google Docs
Custom Funnel Strategy for Nylah Natural
Custom Funnel Strategy for Nylah Natural Shivook Peak Performance A/B Testing Plan Top Performing Creative ToF BELOW https://fb.me/1NgVweFYrPMESXs 1. Avatar Demographics Age: 25-50 years old. Gender: Primarily female. Location: UK (expanding into the US in Q3). Income Level: Mid-income e...