We Increased Duradry's Revenue Per Visitor by Over 46%
Here's how we did it:
Results:
Context:
Duradry, an e-commerce brand in the health & wellness space, came to us with a clear goal:
Increase their Return on Ad Spend (ROAS)
Maximize revenue from their Facebook traffic
Find the most effective landing page format for conversions
Their existing landing page (product page) was not converting efficiently, leading to missed revenue opportunities. They wanted a structured A/B test to determine which page type would drive the highest sales.
Their previous landing page:
What we did for them:
We designed and tested three different landing page types against their control:
1️⃣ Sales Page – A distraction-free page optimized for direct conversion
2️⃣ Listicle – A content-driven page with key product benefits as headlines
3️⃣ Advertorial – A storytelling page aimed at engaging and persuading buyers
Each variation was rigorously tested with real Facebook traffic to determine which performed best in revenue generated per visitor.
📊 Winning Variant: Sales Page 🏆
The sales page significantly outperformed the control and the listicle, generating the highest conversion rate & revenue per visitor.
Key Takeaways:
41.1% increase in conversion rate
46.6% increase in revenue per visitor
$915 in additional revenue from the same traffic in just 16 days
Projected long-term revenue lift if scaled across all traffic sources
Running traffic to the sales page proved to be the most effective at converting paid traffic into revenue.
Results applied to 100% of traffic (instead of 50%) and extrapolated monthly equate to an additional ~$3,400 per month in added revenue.
Testimonial video from the founder, Jack:

00:55

Wistia, Inc.

Jack - Duradry Testimonial Video

How We Scale eCommerce Brands By 50%+ With Our “Peak Performance 2.0” Sales Funnel Approach While Guaranteeing Our Clients a 10X ROI:
Loading...
Schedule Your Discovery Call Here
*Includes free funnel strategy
Example:

Google Docs

Custom Funnel Strategy for Nylah Natural

Custom Funnel Strategy for Nylah Natural Shivook Peak Performance A/B Testing Plan Top Performing Creative ToF BELOW https://fb.me/1NgVweFYrPMESXs 1. Avatar Demographics Age: 25-50 years old. Gender: Primarily female. Location: UK (expanding into the US in Q3). Income Level: Mid-income e...

Check Out All of Our Free CRO Resources
Made with