Case Study - CRO Work
Vernal Brands partnered with Growthub’s Web Design and CRO team to reimagine the digital experience for their hero product line: Crépe-less!
This case study highlights how Growthub went beyond a simple redesign. We strategically crafted a high-converting offer tailored around Vernal’s product suite—laying the foundation for a performance-driven landing page and funnel system. With paid media as the next growth lever, this collaboration aimed to not only improve conversions but also create a scalable system to fuel ad campaigns and long-term customer retention.
"April has been a standout month for us, with an 86% growth in new subscriptions. The boost in both conversion rate and monthly recurring revenue has been incredible. I'm especially excited about the momentum we're seeing from the new strategies we've rolled out—especially post-purchase. The results speak for themselves."- Tim S. / Vernal Brands
Vernal Brands
Crepe - Less Skin Firming Cream - 6oz
Crepey skin is thin and has fine wrinkles that look and feel like crepe paper. Impacts large areas (chest, upper arms, neck and knees) Skin feels fragile Generally don't see on face Starts mid-30’s, most pronounced at 45+ Skin loses its ability to retain moisture due to decreased elastin and collagen. Causes Sun, Sun, Sun coupled with... Age and genetics Tanning beds Changes in weight Pollution Stress Vernal Crepe-less Cream is focused on sun damaged, older skin. Our proprietary formulary i
Brand Background
Vernal Brands was founded with a simple mission: to make effective skincare accessible. By simplifying the daily routine and eliminating the need for overpriced, multi-step regimens, Vernal empowers customers to achieve smooth, firm, youthful-looking skin—without breaking the bank.
Our newly developed offer plays a pivotal role in their digital growth. It enhances their value proposition while aligning perfectly with their upcoming ad strategy. Coupled with a seamless, conversion-optimized design, we’re now set to drive both immediate results and long-term brand equity.
The Challenge
👉 No Actual Offer & Landing Page Optimized for Ads
When Vernal approached us in December 2024, their website was significantly underperforming:
- Conversion Rate (CVR): < 0.27%
- Monthly Sessions: ~750
- Monthly Revenue: < $500
Their online presence lacked both traction and clarity. With limited traffic and virtually no conversions, we had to build the foundation from scratch. This meant:
- Developing a compelling product offer
- Redesigning the Product Detail Page (PDP) with CRO best practices
- Implementing a fully custom Growthub Drawer Cart
- Fixing major friction points in the checkout experience
PDP DESIGN - BEFORE GROWTHUB WORK:
CART DESIGN BEFORE GROWTHUB WORK:
The Solution
👉 Data-Driven Cart Re-Design & PDP Optimization
To overcome these challenges, we took a data-driven approach from day one. Using ROAS modeling and budget-backwards planning, we reverse-engineered a profitable offer: one that could sustain aggressive advertising while maximizing customer lifetime value through a subscription model.
Once the offer was locked, we crafted a high-impact product page designed to drive conversions, reduce bounce rates, and increase trust through UX best practices.
In parallel, we introduced our custom Growthub Drawer Cart—an enhanced cart experience designed to keep users engaged and reduce drop-off. The checkout flow was also optimized to be faster, cleaner, and more persuasive.
PDP DESIGN - AFTER GROWTHUB WORK:
CART DESIGN AFTER GROWTHUB WORK:
The Results
👉 Significant Improvements Across All Metrics
By April 2025, just a few months after launch, Vernal’s performance had completely transformed:
Site-wide Metrics (April 2025):
- Sessions: 3,500+
- Add to Cart Rate: 9.88% (345 total)
- Reached Checkout Rate: 6.42% (224 total)
- Purchase Rate (CVR): 2.86% (100 total)
✅ That’s a 2.6x increase in CVR, proving our design, offer, and cart changes directly impacted conversions.
PDP-Specific Metrics (from paid traffic):
While we can’t disclose raw numbers in terms of revenue due to client confidentiality, our product page metrics outperformed site-wide numbers due to focused targeting via ads:
While we can’t disclose raw numbers in terms of revenue due to client confidentiality, our product page metrics outperformed site-wide numbers due to focused targeting via ads:
- Add to Cart Rate: 16.73%
- Reached Checkout Rate: 8.95%
- Purchase Rate (CVR): 5.06%
*These results validated our strategic bet on an offer-driven, high-retention funnel paired with performance-focused design.
