The RALS Method™
How to write magnetic content that transfers
ownership and makes people feel like
you're writing from inside their head
@bobmanor.com | The RALS Method™ | Stay Lit.
What Is the
RALS Method™?
RALS is a 4-part storytelling structure I developed to create emotionally resonant content that doesn’t just inform…it transforms.
It works for posts, emails, sales pages, keynotes,
and even conversation.
The Formula
RALS = Riff • Anchor • Lift • Shred
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R = Riff
Start where they already are. Not where you are.
Not what you want to say. But where they are thinking.
Examples
"Let me guess…"
"You ever notice how…"
"It's weird how no one talks about…"

Goal
Build instant rapport. Enter the conversation already happening in their mind.
@bobmanor.com | The RALS Method™ | Stay Lit.
A = Anchor
Tie it down to real life. Not platitudes. Not vague.
But something visceral they’ve felt or seen.
Examples
"It's like when you…"
"Reminds me of the time I…"
"You know that sinking feeling when…"

Goal
Build trust and credibility through shared experience or relatable metaphor.
@bobmanor.com | The RALS Method™ | Stay Lit.
L = Lift
Here’s the point. This is the ah-ha or damn, that’s true moment. The handoff where the reader see’s themself in the post You’re now giving them language for something they’ve always felt but couldn’t name.
Examples
"That's why most people stay stuck…"
"Here's the shift…"
"This is the real game…"

Goal
Deliver the insight and give it legs.
@bobmanor.com | The RALS Method™ | Stay Lit.
S = Shred
Burn the old model. Torch the limiting belief.
Dare them to think or act differently.
Examples
"So if you're still doing X…stop."
"The real question isn't Y…it's Z."
"Let that sink in. Then decide what kind of person you want to be."

Goal
Spark ownership. Transfer the insight. It now belongs to the reader
@bobmanor.com | The RALS Method™ | Stay Lit.
Sample Breakdown (Apply It)
Riff
You ever feel like you're on a treadmill…moving fast but getting nowhere?
Anchor
I remember a week where I sent 47 emails, closed nothing, and felt like a fraud.
Lift
That's when I realized… activity isn't progress. Alignment is.
Shred
So next time you're "busy," ask yourself: Busy doing what?
@bobmanor.com | The RALS Method™ | Stay Lit.
Where You Can Use RALS
Newsletter intros
Social posts
(text, image, video)
Video scripts
Sales letters
Coaching calls
Podcast intros
Landing pages
Even cold DMs
@bobmanor.com | The RALS Method™ | Stay Lit.
Why It Works
Human-first
Built for resonance, not algorithms
Story-rooted
Helps people feel, not just think
Ownership-driven
Turns your truth into their insight
Repeatable
Easy enough to use daily, deep enough to change everything
Its not a call to action Its a call to self
@bobmanor.com | The RALS Method™ | Stay Lit.
Try It Now
Prompt:
Pick a problem your audience faces.
Write a 4-line post using RALS.
Keep it raw. Keep it real.
Watch what happens.
@bobmanor.com | The RALS Method™ | Stay Lit.