The Master Guide To Planning A Profitable Product Launch

If You Are A Business Owner Getting Ready For a Product Launch…

I Made A Complete Training On How To Do A Successful Launch

In This Training We Will Cover How You Can Focus On Getting NEW Customers

Not Just Remarketing to Your Old Ones

That Is Because Doing It That Way Will Eventually Lead To You Plateauing

Because in Order to Grow the Business 

You Can't Just Rely on Referrals

You Need a Steady Inflow of Customers

I Am About To Show You The Playbook We Use To Create Profitable Product Launch Campaigns For Our Clients

Campaigns Are Happening All Around Us Everyday!

….To Create Trust

….To Share Expertise 

….To Sell Products

And To Create Transformation

The Punchline
If you're here, you're either in the middle of or currently planning your next big launch for your new product, new program, or  your next event.
And this process will help you to do just that.

Please Implement What I share With You!
If you read this and don’t take action, it’s no different than if you hadn’t read it at all !
This will be one of the best guides on the internet for planning a campaign because we’re providing you with the entire process to help you generate more leads and more revenue.

Embrace Knowledge to Seize Every Opportunity
In today’s competitive landscape, knowing how to effectively run a campaign isn’t just beneficial—it’s critical for business growth. 
Without a clear, strategic approach, your marketing efforts may go unnoticed, resulting in wasted resources and missed opportunities, and a bruised ego.

What's At Stake Here?
Your entire business, your livelihood, and your passion for your thing.
A poorly executed campaign can not only lead to disappointing results but also damage your brand’s reputation, weaken customer trust, and hinder your business growth.
People treat campaigns as a nice to have but they are truly a driving force for pushing the needle forward in your business. 

"But What If I'm Busy, Don't Have The Budget, Or I'm Not Making Money Yet..."
You're not the first to have a growing business that's not kicking out cash right away.
And you certainly won't be the last.
The truth is in order to make money from your business there's a significant amount of time and capital invested before you may even see a profit.
This is simply because you don't know….yet.
By not taking action, and making excuses you will fall behind your competition, miss out on valuable leads, and fail to capitalize on opportunities to expand your reach. 
This is just the beginning.
The road to an unsuccessful business is paved with excuses.

We Call This "The Master Guide To Planning A Profitable Product Launch"
This training will help you to understand what a campaign is and how it can help you to propel your business to success.

Who Am I ?
My name is Jordi-Lakeem Foster and I personally wrote this presentation and talking to you right now.
The reason we emphasizing getting NEW customers is because we need to constantly grow our list of new customers which adds to our referral base. 
If we solely rely on word of mouth and referrals, we eventually hit a point where we run out of people to market to (plateau)
Jordi's Instagram: https://www.instagram.com/itz_jordii/
Jordi's LinkedIn: https://www.linkedin.com/in/jordifoster/
Jordi's Photography Portfolio: https://www.jfp.nyc/
Jordi's Best YouTube Videos
10 Years of Photography Business Knowledge in 40 Mins: 
40:33
YouTube
10 Years of Photography Business Knowledge in 40 Mins
10 Years of Photography Business Knowledge in 40 Mins

In this inspiring and insightful talk at Bronx Community College, discover how Jordi-Lakeem Foster transformed his passion for photography into a successful business, offering valuable lessons and practical tips for photographers, entrepreneurs, and creatives.

In this video, you'll learn how Jordi:

- Built a thriving photography business from the ground up
- Developed relationships and networking in business success
- Crafted Effective marketing strategies to elevate his photography brand
- Leveraged the power of persistence and continuous learning in personal and professional growth - - Discover the significance of never giving up, continuously honing your skills, and adapting to challenges in the ever-evolving photography industry.
- Combined creativity with business acumen to stand out in a competitive marke

Business Resources To Help You Grow 📣

👨🏽‍⚕️ Photography Business Assesment
Building your photography business blindly and not sure what you need to improve? 
Take my free photography business assesment ► https://bit.ly/3RzdweF

📝 Free Coaching Program Application
Do you want to attract and sell high ticket clients with a proven framework?
Get a free application to my coaching program ► https://bit.ly/3RAjnAs

🚀 Free Weekly Business Training
Want to experience this training live where you get to ask questions? 
Register for my weekly photography business training ► https://bit.ly/3VAgPDk

🥇 The Million Dollar Photographer Community 
The professional creative community designed to grow your personal brand, your business, and your network: https://bit.ly/3KSPVlg

📚 My Favorite Business Books
Browse my favorite business books ►https://amzn.to/3KRLmYv

Key Takeaways:

Learn the top five mistakes photographers make when selling.
Discover how to shift from selling to someone to selling for them.
Understand the importance of client profiling and making more offers.
Find out how to make your business more findable online.
Gain insights on selling what clients truly want and creating a buying environment.

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

Connect with me on your social media of choice to get regular updates
👉 Photography Business Website: https://www.jfp.nyc/
👉 Instagram:  https://www.instagram.com/itz_jordii/
👉 Podcast : https://anchor.fm/itz-jordii
👉 Pinterest: https://www.pinterest.com/jordisphotos/
👉 Facebook Page: https://www.facebook.com/JordiPhotos/
👉 LinkedIn: https://www.linkedin.com/in/jordifoster/

ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ

Timestamps:
00:37 - Starting the Journey: Early Years in Photography
02:15 - Internship Experience and Transition to Photography
04:30 - First Official Event: Cousin's Birthday Party
07:00 - Early Clients and Building Relationships
09:45 - Discovering the Business Side: Charging for Work
11:50 - The Importance of Relationships in Business
14:10 - Mentorship and Learning from Criticism
18:30 - Adapting During the Pandemic and Business Belief
20:00 - Commercial Photography and E-Commerce Shoots
22:30 - Unique Style and Storytelling in Photography
25:00 - Collaborations and Creative Projects
27:15 - Free Work and Marketing Skills
29:00 - Specializing in Commercial Photography
31:10 - Long-term Commitment and Never Stopping

►Like The Video.
►Share this Video with your friends.
►Subscribe to the channel.
How to Make $10,000/Month in Photography: 
01:20:48
YouTube
How To Make $10,000 Per Month As a Photographer
In this in-depth video, Jordi-Lakeem Foster shares his invaluable insights and strategies on making $10,000 per month through photography. 

In this video he shares his formula called the 100-10-10 formula which breaks down to getting 100 leads, converting 10%, and selling 10 photography packages valued at $1,000.

Whether you're a seasoned photographer or just starting out, this video will provide you with the tools and knowledge to elevate your photography business to new heights. Dive into Jordi's expert advice on overcoming common pitfalls, enhancing your marketing, and unlocking the secrets to successful client relationships.

Timestamps:

00:00 - Introduction: Why This Strategy Works
06:01 - Starting Out: Early Career Steps and Decisions
08:01 - Transition to Professional Photography
18:40 - Marketing Tips: Social Media and Client Interaction
26:36 - Identifying and Solving Client Problems
34:58 - Establishing Your Brand and Client Trust
45:58 - Picking the Right Niche: Why It Matters
48:36 - Practical Tips: Enhancing Your Photography Skills

Business Resources To Help You Grow 📣

👨🏽‍⚕️ Photography Business Assesment
Building your photography business blindly and not sure what you need to improve? 
Take my free photography business assesment ► https://bit.ly/3RzdweF

📝 Free Coaching Program Application
Do you want to attract and sell high ticket clients with a proven framework?
Get a free application to my coaching program ► https://bit.ly/3RAjnAs

🚀 Free Weekly Business Training
Want to experience this training live where you get to ask questions? 
Register for my weekly photography business training ► https://bit.ly/3VAgPDk

🥇 The Million Dollar Photographer Community 
The professional creative community designed to grow your personal brand, your business, and your network: https://bit.ly/3KSPVlg

📚 My Favorite Business Books
Browse my favorite business books ►https://amzn.to/3KRLmYv

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

Connect with me on your social media of choice to get regular updates

Photography Business Website: https://www.jfp.nyc/
Instagram:  https://www.instagram.com/itz_jordii/
Podcast : https://anchor.fm/itz-jordii
Pinterest: https://www.pinterest.com/jordisphotos/
Facebook Page: https://www.facebook.com/JordiPhotos/
LinkedIn: https://www.linkedin.com/in/jordifoster/

Our Clients
I lead a branding agency dedicated to empowering businesses by planning strategic campaigns to expand their reach, and increase their lead generation.
With Our Proven Process, You Will Receive:
A Free consultation to organize your ideas
A Strategy for your Campaign
A Step-By-Step Campaign Creation Workflow
Every single task you need to do mapped out  
Daily support for the duration of the campaign
If this sounds like something that will benefit your business and get you the results you want, here are the links you need to get started:
Book a Free Call Here: (link here)​

About This Document
This document is meant to act as a guide alongside your Google Doc with all of your custom scripts.
Nearly every question about planning a campaign will be answered in this document.
In terms of tools, you will need:
Social Media Scheduler
Metricool
Metricool - Analyze, manage and measure your digital content
The ultimate tool to analyze, manage and measure the success of all your digital content. All in one site: web analytics, blog content, Twitter, Facebook, Instagram, publication planner, real-time and more.
Customer Relationship Management (CRM) tool - I Personally Use HighLevel
It also does email marketing
Create landing pages
Send SMS 1:1 with clients
www.gohighlevel.com
GoHighLevel - It's time to take your Agency to the Next Level
HighLevel is the all-in-one sales & marketing platform that agencies can white-label and resell to their clients!
Domains - I use name.com
name.sjv.io
Name.com | Domain Names, Registration, Websites & Hosting
Name.com is your complete source for domain names, hosting and other online presence solutions.
Instagram & Facebook Automation: ManyChat
manychat.com
Chat Marketing Made Easy with Manychat
Automate two-way, interactive conversations in Instagram Direct Messages, Facebook Messenger, and SMS to grow your brand
These are not free tools. 
That is life. If you want to have a marketing system, you will need to fork over about $150 per month for these software plus whatever it costs for your domains and email addresses.

Part I: What is a Marketing Campaign?

What Is A Campaign?
A Marketing Campaign is a strategic effort to promote a specific product, service, or goal.
It involves coordinated activities designed to reach a target audience through various marketing channels. 
Campaigns are focused on achieving measurable outcomes like increased sales, email newsletter signups, pre-order, or number of leads generated.

There Are 3 Main Types of Campaigns
Product Launch Campaigns
Lead Generation Campaigns
Brand Awareness Campaigns

Product Launch Campaigns
A product launch campaign is a planned process to introduce a new product to the market and create excitement among your audience. 
It involves creating and sharing different types of content to attract customers and boost sales, starting from the product announcement until it’s available for purchase.
The goal is to build anticipation and showcase the product’s value to your target audience. 
You will be doing this by using engaging content like videos, photos, and social media posts which will ultimately drive interest and encourage people to take action, such as making a purchase or sharing with others.

Lead Generation Campaigns
A lead generation campaign is a marketing effort designed to attract potential customers (leads) and capture their contact information, typically through forms, landing pages, or sign-ups. 
The goal is to engage people who are interested in your product or service and move them into your sales funnel.
In a lead generation campaign, you will typically use some type of lead magnet.
A lead magnet a piece of free value that you give to your target audience in exchange for their contact information. This may be blog posts, webinars, or free video trainings, checklists, or eBooks. 
This will help you to build a list of interested prospects to nurture and eventually convert into paying customers.

Brand Awareness Campaigns
Brand awareness campaigns focus on increasing the visibility and recognition of a brand to a wider audience. 
The goal is to build familiarity and trust with potential customers, so they think of your brand when they need a product or service you offer.
These campaigns typically use content like social media posts, videos, influencer partnerships, and ads to spread your message and establish your brand’s presence in the market. 
Over time, this helps create a stronger connection with your target audience and drives future engagement.

The 5 Stages Of A Campaign 

There Are 5 Main Stages You Will Go Through When Planning a Campaign

Part II: Why Campaigns are Important

Campaigns Help To Drive Business Goals 
The real magic behind campaigns is that they translate broader business goals into actionable and tangible steps.
You may have a goal to earn $250,000 from a new product line but the how, could come in so many different forms.
That's where your campaign steps in to give you the how.

3 Things You'll Be Doing All The Time
Creating Awareness
Generating Leads
Making Sales
This trio forms a domino effect because in order to generate leads, you need awareness.
In order to make sales, you need leads.
And in order to create awareness, you need to create content. 

Part III: How To Create A Campaign

Step 1: Decide What Type of Campaign You Want

Pick Your Campaign Type
Product launch campaign
Lead Generation campaign
Brand Awareness Campaign

Identify the broader business goals you want your campaign to support.
These could include:
Increasing revenue
Expanding market share
Launching a new product
Enhancing customer engagement

Make Objectives Specific and Measurable
There's a famous management quote that says, "what gets measured gets managed". This will also apply to creating a campaign, the content within the campaign, and just about everything you do in business.
You have to clearly define what success looks like for your campaign. 
Instead of vague goals like "increase sales," be specific: "Increase sales of Product X by 20% in the next quarter."

Use This Example Below To Complete This Step
This is pulled from the campaign template that we use when we're planning campaigns for our clients

Prioritize, Prioritize, Prioritize
Steve Jobs probably has one of the best quotes on the ability to focus

Step 2: Identify Your Target Audience
If you want to expedite this process, I have a full masterclass that can purchase to identify and profile your target audience here.
Click Here To Purchase the Masterclass

Here Are A Few Ways I Like To Use To Identify My Ideal Client Needs For My Campaign
Look at Your Best Customers
Leverage Your Competitors Existing Customers
Define Customer Pain Points and Needs
Create Customer Personas

Step 1: Look at Your Best Customers 
Who are your most loyal or profitable customers? What do they have in common?
Exercise: Who are my top 10 clients, and what are their common characteristics (age, job, location)?

Step 1.1: If You Have No Customers, Evaluate Your Desired Target Based On These Factors To Start

Step 2: Leverage Your Competitors Existing Customers 
Chances are there is someone doing what you want to do, so you can study their strategy to figure out what they're not doing for address your customer's needs 
Go to Google, Social Media Profiles, Review Sites, and look at who your competitors are targeting. 
Are there audience segments they’re not reaching that you could tap into?

Identify Market Trends
Research trends in your industry to understand which audience segments are growing and what needs they have.
For example, one of the campaigns that I did with H&M focused on eco-friendly fashion.
A simple google search of this term "Top Trends in [YOUR INDUSTRY] in 2024"

Step 3: Define Customer Pain Points and Needs
Understand Their Problems:
Identify the challenges or needs that your product/service can solve.
Type this Prompt into ChatGPT: 
I am a [company] that sells [your product / service] to [target audience]. What are the top 15 problems my customers face I can help solve?
See below 👇🏾

Step 4: Create Customer Personas
Customer personas are also known as buyer personas, ideal client profile, customer avatars incase you see different terms.
Remember those problems you identified in the previous step.
You now want to take that data and you can ask ChatGPT to create a customer persona for you.
There is plenty of room to be more detailed but this is just to illustrate the point before we move on to the next step in making the campaign

Step 3: Highlight How Your Product / Service Solves Your Client’s Problems

1: Identify What Sets You Apart
List 3-5 specific features or qualities of your product/service that make it unique compared to competitors. 
Focus on aspects like quality, innovation, customer service, or pricing. 
For example, “Our formalwear uses wrinkle-resistant fabric designed for corporate travelers.”

2: Make A List Of Your Customer's Needs
Create a list of your audience’s main problems or desires (We did this when we identified our target audience)
For each problem, write down how your product solves that specific issue. 
Example:
Problem: Our clients who want formalwear have very busy schedules and  need versatile formalwear. 
Solution: Our line offers suits that transition easily from day to night events.

3: Highlight Tangible & Relevant Results
Identify measurable benefits your customers will experience. 
Use concrete data or outcomes they can expect. 
For example, “Clients save time and effort with our easy-care suits that require no ironing and can be worn straight from the suitcase.”

4: Keep it Simple
Review your messaging and rewrite it in straightforward language. 
I would recommend testing your message by asking if someone unfamiliar with your product can easily understand the benefit in 1-2 sentences. 
For instance, “Our wrinkle-resistant suits keep you looking sharp all day—whether you’re at the office or traveling.”

Use This Checklist To Evaluate The Effectiveness Of Your Marketing Message 

Step 4: Choose The Marketing Channels
Where Your Audience Hangs Out

1. Find Where Your Audience Spends Time
Casting a wide net is the equivalent of taking your money and burning it.
To reach your target audience effectively, start by identifying where they spend the most time online. 
This could be specific social media platforms, websites, or other channels. 
Focus your marketing efforts on these areas to boost engagement and connect with your audience more effectively.

2. Match Your Content to the Platform
When selecting platforms, match your content to the platform’s strengths. 
For example, Instagram is ideal for visually engaging content, while email is better suited for detailed information. 
Tailoring your message to the platform ensures your content resonates with the audience.

3. Stay Within Your Budget and Skills
Make sure the platforms you choose fit within your budget, time, and expertise. 
For every platform you select, you will need to manage these channels effectively without overstretching your resources.

4. Keep Your Message Consistent Everywhere
Your messaging should be aligned across all channels. 
This creates a cohesive experience for your audience, reinforcing your brand’s identity and message no matter where they engage with you.

5. Customize Content for Each Platform
Think of each platform like this.
You act one way around your parents, around your friends, around your gym partners, or when you're at the club.
In the same way, you have to make content contextual for each platform to play to each platform’s unique strengths by customizing your content. 
This is where a social media management tool like metricool will come in and help you to organize.

Step 5: Write Persuasive Messages that Address Your Audience’s Needs

Focus on Solving Their Problems
Businesses both large and small tend to make this mistake.
They focus on their products, the features, and the process.
Nobody cares how long it took you to make this.
Ideally, what you want to do is show your customers that you spent hours, years, or decades obsessing over a solution that fits THEM.
The best product demos will speak directly to their challenges and provide actionable ways your offering meets their needs.

This Should Go Without Saying…But You Have To Maintain Consistency Across All Platforms
McDonald's doesn't have the best food but rest assured, if you go to China, Jamaica, or North Carolina, you'd see that logo.
You want to do the same thing with your message.
Keep your core message consistent across all channels, but adapt the tone and style to fit each platform. 

Ensure Your Branding Is Consistent
But essentially, your brand isn't just your logo.
It consists of the following:
Your logo, colors, fonts, your message, your strategy, your brand name, the customer experience.
It's the tangible part that people could see and the intangibles.
If you need more help understanding this concept, book a free call with me.

Step 6: Setup Your Landing Page

Key Things To Note About Your Landing Page
Your Landing Page will the place where you send traffic to so people can sign up.
You will want to incorporate your messaging that you worked on here.
You will be using paid Ads and content to send traffic to the landing page.
See below for an example showing the sources of traffic and the image below with the landing page itself. 
This section is called the "above the fold" or what people would see without scrolling on their page
This is the contact form people fill out

Step 7: Create 30 Days of Content

The Content We Will Be Focusing On Will Be To Answer Client FAQs
We'll be doing this through Videos, Pictures, Audio, and Writing.
See this full training on how to plan you content.
A good starting place will be to to create 30 pieces of written content, 30 graphics, 15 videos
Gamma embed
How To Come up With Unlimited Content Ideas To Get Clients
Are you struggling to attract your ideal clients or convert leads into paying customers?

Step 9: Set Your Budget

Step 8: Plan Your Campaign Timeline

This Is A General Campaign Timeline
Pre-Launch Phase
Planning & Strategy
Content Creation
Test campaign elements:
Copy
Ads
Landing Pages
Emails
Campaign Launch Phase
Execute the campaign across selected channels, ensuring all components go live as planned.
Monitor the launch to quickly address any issues that arise.
Post Launch Monitoring
Track campaign performance in real-time using key metrics and KPIs.
Make necessary adjustments to improve results based on ongoing analysis.
Post-Campaign Analysis and Reporting
Gather and analyze data to evaluate the campaign’s success.
Prepare a report summarizing the outcomes and lessons learned for future campaigns.

Pro Tip
Fill in the outline above by outlining specific deadlines for each part of the campaign, from strategy development to post-campaign analysis. 
This ensures that every task is completed on time and that the campaign stays on track.
Consider the Best Timing for Your Campaign Launch.

Choose a launch date that aligns with your audience’s behavior and any relevant events or seasons. 
Timing your launch strategically can maximize visibility and engagement, ensuring your campaign has the greatest impact.

Step 9: Time To Launch!

Step 10: Measure and Analyze Results

KPIs to Track for Campaign Success:
Conversion Rate: The percentage of users who take a desired action, such as making a purchase or signing up for a newsletter.
Click-Through Rate (CTR): The ratio of users who click on a link to the total number of users who view an ad, email, or webpage.
Lead Generation: The number of new leads or contacts acquired during the campaign.
Customer Acquisition Cost (CAC): The total cost of acquiring a new customer, calculated by dividing total campaign costs by the number of new customers acquired.
Return on Investment (ROI): The revenue generated from the campaign compared to the cost of running it.
Engagement Rate: Measures interactions such as likes, shares, comments, and overall participation on social media or content platforms.
Bounce Rate: The percentage of visitors who leave a webpage without taking any action.
Cost Per Click (CPC): The amount you pay each time someone clicks on your ad.
Customer Lifetime Value (CLV): The projected revenue a customer will generate over the course of their relationship with your business.
Social Media Reach: The number of unique users who see your content on social media platforms
These things are easier to track if you use a Social Media Scheduling Tool and a CRM.

Section 4: Examples of Successful Campaigns and Next Steps

Case Studies
More case studies will be added soon
Canva.com
Hair by Susy Case Study -  New Product Launch Campaign
This case study shows you how we updated Hair by Susy's website, their Amazon store, and helped launch their partnership with Walmart.

Testimonials
www.google.com
Read What Our Clients Have To Say About Us 
This link will show you our testimonials

Book a Free Branding Consultation
JFP Studios
1:1 Branding Consultation
This consultation will help you to organize your ideas.

Connect With Me On Social Media 
Browse My Photography Business Website
JFP Studios
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Unleash the power of storytelling with JFP Studios. We specialize in creating captivating narratives that connect, engage, and inspire. Discover our exceptional approach to transform your ideas into memorable stories.
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