"Understand, Communicate and Deliver outstanding
value to your customers - and get paid for it!"
"Value is defined by the customer, not by you. Your job is to solve the value mystery."
Are you in sales? Looking to improve and grow?
Are you under price pressure?
Do you tend to have product first rather than customer first sales conversations?
Do you lose business even when you know you have the ideal solution?
Are you communicating your value effectively?
Are you getting paid what you're worth?
If any of these resonate with you, it's time to Take the Value Challenge!
Understand your customer and their issues before you start to talk about you and what you can do. Identify the things they value and the outcomes they are looking for. Solve the Value Mystery!
Customers buy Outcomes
How can what you do help the customer achieve the outcomes they are looking for?
Start by understanding their problems and the challenges and issues they face.
Communicate your Value
Building a Value Proposition that communicates your value effectively means ensuring it "resonates, differentiates and substantiates" your solution.
Defeat the Discount Default
Understanding and communicating your value effectively is the best way to move away from price, focus on value discussions and get paid what you're worth.
18 short modules taking you from understanding value all the way to value delivery.
Commit to the sessions and use the follow-up material.
Step 3: Take Action
Understanding what needs to be done is different from doing it. Now is the time to apply your training, enhance your confidence, and conquer the challenge of delivering value.
Step 4: Refresh
Personal growth is an ongoing journey. Consider revisiting the training and joining the 12% Club.
Testimonials from Past Participants
Gary Nel
"I can’t speak highly enough of the training we had with Mike. These sessions completely changed our approach to sales."
Gavin Power
"My team has just completed Mike’s online value challenge. If you are looking to truly understand your customer’s needs and solve them in a meaningful way, I would highly recommend this"
Tim B.
"Thank you for the fantastic course and the learnings. It was excellent and I learned a lot."
Benefits of Completing the Value Challenge
1
You've solved the Value Mystery!
Understanding value as a concept, and in terms of what it means to your customers, is the vital first step.
2
Be Curious!
Engaging in great Value Discovery conversations with your customers - talking about them, not you - will translate into more opportunities.
3
Expanded Network
Helping your customers make great buying decisions by demonstrating how you can help them enjoy the outcomes they need.
4
Greater Confidence
Gaining more confidence in your own abilities will help you grow personally and professionally.
The Value Challenge is available for a one-time payment of £147 + VAT (£176.40) or £50 + VAT (£60.00) a month for 3 months.
If you are a Sales Director or Sales VP, get in touch for corporate rates.
What's in it?
There are 18 Sessions with videos, mp3, transcripts, tools and action plans. Everything designed to help you with the "How?" not just the "What?"
It's not completing the program that matters - it's taking action as a result.
How long does it take?
The sessions are available immediately.
That means you can run the sessions at your own pace. I strongly suggest watching them in order first time around.
Then everything is available 24/7, just when you want it!
Is there any support available?
Yes, email and phone support to all participants. If you have a question, I want to try and answer it for you.
There is also an opportunity to join our exclusive 12% Club - the club for those looking for on-going help and support on their value journey. Get in touch for more information.
Get in touch! For more information, help and support:
Email:
mw@axiavalue.com
Phone:
+44 (0)7802 702051
Website:
www.axiavalue.com
Connect:
Connect with me on LinkedIn, Facebook, X, and YouTube for updates and success stories.