Supplement Brand Case Study: Scaling with Creative Discipline
A DTC supplement brand partnered with Growthub to improve their ad performance, creative pipeline, and conversion rate through a disciplined monthly system of creative testing, data-backed iterations, and full-funnel optimization.
What We Did
Creative Strategy & Direction
Developing strategic creative approaches based on brand goals and audience insights
Meta Ads Management
Comprehensive management of Meta advertising campaigns
Conversion Rate Optimization (CRO)
Improving landing pages and user experience to maximize conversions
We delivered 24 performance creatives per month, including:
UGC-style video ads
Scroll-stopping static images
Each batch was developed based on top-performing angles and data-driven insights from the ad account.
Iterative Testing Framework:
Launch
A fresh batch of creatives every month
Wait 7 days
To gather statistically significant data
Analyze
Ad performance across key metrics (ROAS, CTR, CPA)
Iterate
Top-performing creatives to push performance further
Repeat monthly
Maintaining a high-velocity creative pipeline
Results
$404,467
Ad Spend
Total investment in advertising
$643,666.62
Revenue Generated
Total sales attributed to campaigns
21,168
Total Purchases
Number of successful conversions
1.6x
ROAS
Return on Ad Spend
By building a data-driven creative engine and optimizing both ads and landing pages monthly, Growthub helped this brand consistently generate thousands of purchases while maintaining profitability at scale.
Why It Worked
Full-Funnel Control
By owning both creative and media buying, we aligned messaging with performance
Rapid Feedback Loops
Weekly review cycles allowed us to optimize fast and scale what worked
Consistent Creative Volume
24+ new assets monthly kept ad fatigue low and learning high
Made for Meta
Creatives were built with Meta best practices, resulting in high click-through and conversion rates
Ready to Build a Scalable Creative Engine for Your Brand?
Creative Strategy
Develop a customized creative approach based on your brand's unique value proposition and target audience
Performance Marketing
Implement data-driven ad campaigns that maximize your return on investment
Conversion Optimization
Enhance your landing pages and user experience to turn more visitors into customers
Let's talk about how we can replicate these results for your business.