zoku x WOO - Case study
The Crypto Exchange Campaign that generated over 5 million in revenue.
By zoku, a data driven influencer company.
The Magic Touch ✨
Our marketing campaign with WOO X set out to onboard 100 partners to their newly launched affiliate program. With no restrictions on GEOs or audience size, we tapped into a global network of influencers passionate about crypto trading. Our focus wasn’t just on numbers but on building meaningful, lasting relationships—a strategy that led to us generating more than $1 billion in trading volume in the first 3 months.
Affiliate partnerships don’t thrive on autopilot. Signing the deal is only the beginning. Partners won’t magically generate thousands of clicks or signups. The most undervalued and overlooked aspect of affiliate growth lies in creating true ambassadors—partners who genuinely believe in the product you’ve built. Engaged partners drive results. So it’s no surprise that it's the engaged partners who actually bring in the most loyal and engaged users.
Our work goes far beyond onboarding influencers. Once they get onboard, we stay on top of it all. Continuously engaging with them and making sure they're still as hyped as ever. This means finding ways to keep their fans engaged with WOO so that over time they drive even more revenue to the platform.
Casestudy: WOO Content 101
The perfect content about WOO.
Our partnership with WOO revolves around setting up long term partnerships with crypto trading content creators… or just Crypto fanatics in general. It’s our goal to turn these creators into die-hard fans of the brands we work with. Hence we only partner with people who are passionate about what WOO is building. Once they fully understand this vision we incentivise them and their audience with bonuses, rewards and a better trading experience overall. The way to get there, is through content, A lot of great content.
Content examples:

01:48:41

YouTube

Will Bitcoin IMPLODE After the ETF?

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Casestudy: The long term strategy
Teach them how it works.
One of the most important parts of engaging with your audience… or fans, is sharing your journey with them. There's nothing an audience is better at than identifying fake authenticity, that is why taking them along with you on your journey exploring and using the product is so important. Taking the audience through the process and sharing the decisions you are making, are the driving force behind signups turning into power users.
“Don't pay solely for likes and views. Pay for a creator who can speak intelligently about your brand.”
- Joel Robinson
Content that actually converts:
The final step to campaigns that drive long term succes is incentivising users in a way that actually makes them want to use the product. For WOO we partnered with the biggest and most respected trading communities to showcase the product to an audience that will actually use it. Over time this has lead us to hit 15 billion dollar in trading volume after less then 10 months.
A brief look into the WOO campaign.
This is data from August 2024 👀
Campaign overview:
Timeline: September 2023 - ∞
Budget: €€€ / $$$ - Unlimited budget
Platforms: Youtube, Twitter, TikTok, Instagram and Website articles.
(And private communities on Discord and Telegram)
The Stats 💯
  • 350+ influencers actively creating content about WOO
  • We have brought in almost 50.000 new users across the globe
  • In 2024 we reached the 20 billion dollar volume mark
Excited about WOO?
Or excited by us?
Menno de Gruijter - LinkedIn
📩 ​menno@highperformers.i​o ​
by Highperformers a data-driven creator company
made in Amsterdam with 🧡
Made with