zoku x Sorare - Case study
The Sorare Influencer Campaign which onboarded more than 250.000 users.
By Super Potion, a data driven influencer company.
The Spark ✨
Our marketing campaign with Sorare began with the goal of onboarding one hundred content creators from around the world. This enabled us to build strong partnerships and get more than three billion impressions for Sorare alone.
Influencer Marketing doesn’t stop once you get your first clicks or signups. In fact, current users are the most overlooked and untapped gold mines of growth. Because here’s the simple truth: engaged users spend more money. That's why our work doesn't stop at simply onboarding content creators to the marketing campaign. Once they are in we manage and optimise their results to keep them plus their fans engaged with Sorare to drive more revenue to the platform.
Casestudy: Sorare Videos 101
The perfect content about Sorare.
Our partnership with Sorare revolves around setting up long term partnerships with content creators that love fantasy sports… or sports in general. It’s our goal to turn creators into die-hard fans of the brands we work with. Hence we only work with people who love Sorare. Once they fully understand the game we incentivise them and their viewers with amazing bonuses for them to get acquainted with Sorare.
Content examples:
Casestudy: The long term strategy
Show them what's really happening.
One of the most important parts of engaging with your users… or fans, is sharing your journey with them. There's nothing an audience is better at than identifying fake authenticity, that is why taking them on a journey is so important. Taking the audience through the process and sharing the decisions you are making, are the driving force behind signups becoming paying users.
“Don't pay solely for likes and views. Pay for a creator who can speak intelligently about your brand.”
- Joel Robinson
A brief look into the Sorare campaign.
This is data from January 2024 👀
Campaign overview:
Timeline: December 2021 - August 2023 ∞
Budget: €€€ / $$$ - massive campaign
Platforms: Youtube, Tiktok, Twitter, Twitch, Instagram and Website articles
The Stats 💯
  • 300+ influencers actively making Sorare content over a period of almost 2 years🙏
  • We have generated almost 4 million Clicks and over 300.000 signups for Sorare ✍️
  • In March 2023 we reached the mark of 3 billion impressions 👀
Excited about playing Sorare? 😎
Or excited by us? 😉
Menno de Gruijter - LinkedIn
📩 ​menno@highperformers.i​o
by Highperformers a data-driven creator company
made in Amsterdam with 🧡
Made with