+8M views for a Brand New App
From $0 to $50k MRR in under 3 Months
Metrics
  • $0,4 CPI on iOS in the United States
  • ~100k total installs
  • From $0 to $50k MRR in 3 months
  • 10M Organic Views
PrayScreen is beating an overcrowded category with a smarter angle: turning screen-time productivity Christian.
On top of this, we prioritised organic growth as the foundation of their growth.
How did we reach Content-Market Fit for this app?
We've done it for PrayScreen and 5 other niches in January ALONE.
It's more than luck and volume. It's the same framework that helped:
  • WhatColors generate 400k downloads, $320k in revenue and 100 Million views;
  • TurboLearn add 500k sign-ups and 50 Million views;
  • AskYourPDF add 2 million new users in 4 months;
  • Stimuler Gain 30k+ Followers & 4x their MRR in 30 Days;
  • Aragon AI break their first 1 Million view video;
Very Clear Value
Christian Productivity
Combines screen-time management with faith.
Unlock with Prayer
"Pray to unlock your apps" targets Gen Z and religious segments.
Distribution Strategy
1
Problem-Solution Storyline
TikTok accounts using temptation themes and app solutions.
2
Storytelling Slideshows
Christian facts content, some going viral.
3
Quiz Slideshows
Darker variations with challenging themes.
Viral Style #1: Problem-Solution Storyline
10.1M
Views
High engagement on temptation-themed videos.
490k
Likes
Strong positive response from viewers.
25k
Saves
Content resonates, encouraging saves and shares.
Why did it work?
  • The toilet paper + backgroung is instantly controversial, which ties in with the hook
  • The hook keeps engagement high with the cliff hanger
  • Product reveal provides an instant solution to the problem
  • Audio is a "hopeful" track which instantly makes the video for that specific niche
Viral Style #2: Storytelling Slideshows
650k
Views
High engagement on temptation-themed videos.
130k
Likes
Strong positive response from viewers.
22k
Saves
Content resonates, encouraging saves and shares.
Content Theme
"Facts about Christianity that make me sob" and similar emotional topics.
The cliff hanger in the hook keeps people engaged and calls out the specific audience at the same time.
Each slide is satisfactory and relatable, keeping engagement super high.
Viral Style #3: Quiz Slideshows
1M
Views
High engagement on temptation-themed videos.
40k
Likes
Strong positive response from viewers.
4k
Saves
Content resonates, encouraging saves and shares.
Challenging Content
"Are you smart enough to solve this?" style videos.
Keeps viewers in the video for long enough to have huge watch time.
Extremely shareable content.
Darker Themes
Addressing relapse and temptation with striking imagery.
Constantly bringing up the audience's pain points
Viral Success
This video reached 770K views and high engagement at 30k likes and over 3k comments.
The secret for conversions here was to answer comments telling people to download the app.
Step-By-Step Scaling Framework Used
  1. Validate 3-4 different Viral Styles
  1. Get initial traction with organic content (#57 in the App Store in 3 weeks)
  1. Compile winning creatives - scale with in-feed ads, targeted campaigns and retargetting
  1. Put $ in and get $$$$$ out.
    PrayScreen is at a whopping $0,4 CPI with their ad campaigns for iOS in the United States
Future Outlook

1

2

3

1
Expand Content Strategies
Develop new viral formats and themes based on what the audience wants to see.
2
Enhance App Features
Improve and integrate features validated by the audience.
3
Broaden Target Audience
Adapt for different, broader demographics.
What do you do with this info?
Take action.
The window of opportunity is shrinking.
Think of it like this:
  • AI is making it easier than ever to enter the market
  • More products, more market saturation
  • More demand for high-quality distribution
  • Marketing investments get more and more expensive, skills are scarce
The cost of inaction is much higher.. This is honestly a no brainer.
While you wait, competitors are scaling organic traction that reduces their long-term customer acquisition costs.
Our clients see 3-5X higher ROAS when repurposing organic content into paid campaigns.
This isn’t a short-term spend - it’s a long-term growth asset you own.