LAUNCH
Canada's Premier Immersive Entertainment Hub
A state-of-the-art facility in Niagara Falls designed to fill market gaps, attract 280,000 new visitors annually, and create 780+ jobs.
The Niagara Paradox
$2.1B
Tourism Leakage
Lost revenue opportunity
14M
Annual Visitors
Primarily day-trippers
0
Tech-Driven Experiences
Lack of immersive attractions
80%
Passive Attractions
Outdated experiences
Vision, Mission, Impact
1
Vision
Create a space that elevates Niagara on the world stage for tomorrow's visitor
2
Mission
Position Niagara Falls as Canada's ultimate launchpad for Location Based Entertainment
3
Impact
Generate 280,000 new visitors and up to $10m in new tax revenue annually.
Introducing Launch:
A Centre for Culture, Tourism & Gaming!
First true LBE facility in Canada
Setting new standards for entertainment
Immersive technology experiences
AR/VR, e-gaming, cultural programming
Promotional platform
Space for Province, City and Businesses
International appeal
Meeting global visitor expectations
Transformational Economic Impact
280,000 New Visitors
$84 Million Impact
760+ New Jobs
Local Business Support
$23M Direct Spending
Gen Z & Millennials
10 New Annual Festivals
Multi - Day Stays!
Inspiration

www.riseny.co

RiseNY | A Soaring Journey Over New York | Immersive Attraction

Experience New York like you've never seen before! RiseNY is a 3-part immersive experience in Times Square including a film, museum & soaring 4D ride over NYC.

frameless.com

FRAMELESS | The Ultimate Immersive Art Experience

FRAMELESS is the ultimate immersive art experience. We are the largest permanent multi-sensory experience in the UK of its kind.

One Times Square

One Times Square

A modern-day visitor center, at the intersection of Art, Technology, and Entertainment

Engadget

Sony's immersive The Last of Us experience at CES 2025 dropped me into a subway filled with zombies

Sony and PlayStation are bringing an proof-of-concept immersive experience based on The Last of Us to CES 2025

Ready, Set, Launch!
Canada's Premier Immersive Entertainment Hub… a mini Sphere in Niagara Falls
Immersive Storytelling
Future-focused messaging with global reach
Cutting-Edge Technology
Augmented reality and collaborative content
Media Production
Movie & TV production capabilities
Public-Private Spaces
Strategic branding with public amenity areas
6727 Stanley Ave, Niagara Falls, On
Prime Location
Adjacent to Convention Centre, other amenities
Large lot, 3.9 acres
Accessible to 14M annual visitors
Business Model & Revenue Streams
Immersive Experiences
  • Interactive art installations
  • Tech-driven performances
  • Seasonal digital festivals
Event Hosting
  • Corporate innovation retreats
  • Tech-enhanced celebrations
  • Industry conferences
  • Parking
Partnerships
  • Sony technology collaborations
  • Niagara culinary showcase
  • Media content partnerships
Merchandise & Licensing
  • Digital art collectibles
  • Branded merchandise
  • Content licensing
Year-Round Programming
Winter
Immersive light festivals and indoor tech experiences
Spring
Digital art exhibitions and educational programs
Summer
E-sports tournaments and outdoor projection shows
Fall
Tech conferences and harvest-themed digital experiences
Market Gap Analysis
Financial Plan
Funding Breakdown
Annual Revenue Projections
Direct Provincial Benefit
The Centre will collaborate with industry leaders such as Sony and Pixomondo to create cutting-edge immersive experiences, enhancing brand visibility, driving innovation, and fostering community connections with local artists, entrepreneurs, and residents.
10 Year Cash Flow Projections
Investment Proposal: The Ask!
$10M to create Canada's First Centre for Culture, Tourism & Gaming.
Investment in Launch offers substantial financial returns for the Region, combined with strategic leverage for the Province in promoting and elevating Ontario’s brand on the world stage.
Strategic Investment Approach
Standout
Be unique & authentic, sell your vision
Capture Attention
Strategic location, inherent appeal, shareability
Engage Audience
Forge emotional connections, cultural resonance
Amplify Impact
Through platforms and expert support
Expert Support
Platform specialist and content activations
6
Public Access
A space for the Ministry to promote & engage
Alignment with Government Priorities
Tourism Vision 2030
Supporting strategic goals
Cultural Engagement
Bridging existing gaps
Digital First Strategy
Embracing technological innovation
Youth Employment
Creating opportunities for next generation
Maximizing Economic & Cultural Return
Tourism Recovery Plan
Directly supports Ontario's goal to increase tourism revenue by $3.5B annually by 2030.
  • 280,000+ new visitors yearly
  • $84M annual economic impact
  • Extends stays from 4.2 hours to 1.8 nights
Digital First Strategy
Positions Ontario as a leader in technology-driven experiences.
  • 5D LED dome theater (10K resolution)
  • First UNESCO-site e-gaming arena
  • AI-guided tours in 12 languages
Youth Employment
Creates high-value opportunities in tech and culture sectors.
  • 760+ jobs (320 for under-35s)
  • Average salary $50K
  • Skills training with Pixomondo and local colleges
Strategic Utilization & Promotion
Exclusive Venue Access
Host provincial events at significantly reduced rates with select complimentary dates.
  • Government conferences and meetings
  • Cultural promotion initiatives
  • Tourism industry gatherings
Showcase Ontario's innovations in a cutting-edge environment.
Branding & Marketing Advantages
Elevate Ontario's global profile through strategic co-branding opportunities.
  • Featured positioning in all Centre promotions
  • Integration in immersive digital experiences
  • Amplification across tourism networks
Position Ontario as a leader in cultural tourism innovation.
Compelling Return on Investment
Year 1: 78% ROI
$7.8M annual new tax revenue
Year 3: $23.5M
Recurring revenue stream established
Year 5: $10.2M+
Annual sales tax revenue alone
Increased Tourism: 3-5%
Introduction of Location Based Entertainment driving visitor traffic
New Jobs: 280
Direct new job creation with new digital activations and cultural initiatives
Launch LBE: Canada's #1
Activation of Location Based Events, on the cutting edge of this movement
Community and Cultural Benefits
Community and Cultural Benefits
Community Impact
Launch sparks a cultural renaissance through Italian Film Festival and Indigenous VR storytelling.
  • Educational workshops with Sony and Pixomondo
  • Free access days for local residents
  • Local artist showcase opportunities
Business Growth
$56M in new visitor spending flowing to hotels, restaurants, and retail.
  • Corporate event destination for product launches
  • FIFA 2026 activation potential
  • Catalyst for VR/AR startup ecosystem
Regional Transformation
Converts day-trippers into overnight guests, extending stays from 4.2 hours to 1.8 nights.
  • Reduces 82% same-day visitor leakage
  • Diversifies beyond casino-dominated tourism
  • Positions Niagara as "The Manifest Destination"
Implementation Roadmap
1
Pre-Development
Q1-Q2 2024: Finalize designs and secure permits
2
Construction
Q3 2024-Q2 2025: Build facility and install technology
3
Marketing
Q1-Q3 2025: Build awareness and partnerships
4
Launch
Q3 2025: Grand opening and initial programming
Partnerships & Collaborations
Strategic alliances with content providers and local organizations will enhance programming and elevate marketing initiatives.
Management Team
Antonio Piazza
President & CEO
Themmy Papas
CTO
Hanson Zhang
CBI
Joe Finlayson
CCI
Roman Raskin
CFO
Maher Jaber
COO
Advisory Team
Marcus Gillam
Construction
Luigi Presta
Government Relations
Paul Golini
Management
Angelo Pierro
Business Consultant
Dony Zaidi
Checkmate Capital
Robert Valenzano
Nicola Wealth
Oversight Committee
Ministry Person 1
Ministry Person 2
Robert Valenzano
Mayor's Office
Other
Niagara WINS!
Economic Growth & Job Creation
  1. Increased Tourism Revenue
  1. New Jobs direct & indirect
  1. New Tax Revenue - $7M + annually
Enhanced Global Reputation
  1. Cultural Icon
  1. Innovation Hub
  1. Cultural exports
  1. A place for Ministry to promote
Community Activation & Social Impact
  1. Inclusive Programming
  1. Educational Opportunities
  1. Cultural Enrichment
Increased Traffic & Longer Stays
  1. programming to promote multi day stays
  1. Year Round Tourism
  1. Self Sustaining Model
Or…Niagara Misses!
Missed Economic Opportunity
  1. Declining competitiveness
  1. Stagnant Tourism
Lost Revenue & Jobs
  1. Cultural Icon
  1. Innovation Hub
  1. Cultural exports
  1. A place for Ministry to promote
Diminished Cultural Impact
  1. Erosion of Cultural ID
  1. Reduced Community Engagement
Reputation Risk
  1. programming to promote multi day stays
  1. Year Round Tourism
  1. Self Sustaining Model
Conclusion: A Strategic, High-ROI Investment
This is Niagara's "Eiffel Tower Moment" - a once-in-a-generation opportunity to transform the region's future.
Initial Investment
MTCG's strategic funding to launch the project
$10M
Annual Tax Revenue
Generating 78% ROI in Year 1 alone
$7.8M
New Jobs Created
Across tech, tourism, and cultural sectors
760+
Global Impact
Elevating Ontario's brand as an immersive tourism leader
∞