KeystoneGTM Allbound
Your sellers spend 75% of their day not selling.
When a SaaS company uses this line, they’re about to pitch you their all-in-one product. This is not what we’re hinting at.
When an outbound agency uses this line, they’re about to pitch you their AI-outbound. This is not where this is going.
Your sellers are drowning in busywork — likely missing crucial buying signals, wasting time on low-intent accounts, and struggling to get marketing and sales efforts to sing.
Meanwhile, marketing activities generate and captures intent data that sits unused, and expensive tools promise results but create more complexity.
It's easy to think the solution is more sellers or a bigger tech stack.
Or perhaps adding in a few workflows with tools like Clay.
But here's the truth: neither approach solves the core issue.
Clay Tables are simply workflows, and just adding them in doesn't solve the core issue.
The Real Problem
Your GTM operation is likely facing these fundamental challenges:
These challenges compound and the burn creeps from Day 2
- Sellers waste hours researching accounts and prospects that never convert
- Meanwhile, Marketing influenced critical buying signals get lost between systems
- Intent data sits unused or poorly actioned, without a plan of action
- This lack of efficiency is confused for a lack of output, and leadership questions hiring more reps
They miss half their target accounts' buying signals.
And they waste 5-6 figures yearly on underutilized tools.
This lack of efficiency is confused for a lack of channel success
Leadership sees that each existing seller is generating X demos a month, and begins to make estimates about the channel.
This is tricky, because a true audit would reveal the real problems (outlined above)
Because of this, teams search for lots of short term wins to hit targets for the month. They try raising ads budget, running high scale cold outbound, and more.
The reality still remains — Your sellers spend 75% of their day not selling.
This isn't just inefficient - it's expensive.
Most B2B teams lose $50,000+ per BDR annually in wasted research time.
They miss half their target accounts' buying signals.
And they waste 5-6 figures yearly on underutilized tools.
KeystoneGTM Allbound is designed to solve these problems
Allbound is set up in a way that it solves all of these problems. It is not a coincidence that it does so. It is specifically built from the ground up for this purpose.
It is up to you to make an informed decision at the end of the day, and this document helps you make one.
What we are trying to do (A better approach)
KeystoneGTM Allbound
Allbound™ is a structured implementation program that combines real-time intent intelligence, precision ICP modelling and targeting, research agents, and a robust alert system — which leads to the ‘10x Uber Seller’
Instead of drowning in research, they spend their day talking to best-fit accounts. Instead of missing signals, they receive intelligent alerts. Instead of scattered tools, they work in a unified system.
It lasts 6-8 weeks (more information below) and you'll be able to own this system in-house (more information below)
More importantly, you achieve this without:
- Complex process overhaul that requires sales process changes
- Expensive tool subscriptions to the tune of $60k-$100k
- External agencies on retainer $$
- Creating dependencies on external teams and blackbox SaaS tools
- Another new shiny SaaS product that presents itself as an answer
What to Expect when you Implement Allbound
When you add the KeystoneGTM sales system into your business, this leads to 2-3x quality touchpoints each month, per rep. This leads to a direct increase in the number of meetings. This is on your sellers to generate.
Most importantly, you do not need a $50k per year tech stack to achieve this.
We help you get these outcomes with a stack worth much more, priced much lower, whilst giving you more control and flexibility and simultaneously future-proofing your GTM org.
This creates the '10x Uber Seller' - someone who spends 90% of their time on high-value activities with best-fit accounts. This person is a consultative seller and will be responsible for the outcomes.
We provide a proven system and 1:1 implementation. We enable more 10x Uber Sellers, so you have a simple way to add sellers and see predictable growth.
This Before: How is this normally done?
Getting someone to 'vet' account lists
Somebody usually exports an account list from an intent product, and goes through accounts in the list to figure out if they're qualified or not
This involves opening linkedin, website, and multiple data tools in order to get a sense for 'are they ICP or not'
The traditional ICP Fit check relies heavily on Firmographics like industry and company size.
We can now 'break out' and actually analyze webpages, getting a deeper sense for modelling ICP at scale
Sellers opens linkedin, data tools, and conducts research
Sellers are given an account list (amidst all other priorities on their side)
They then run through the account to get a sense for it, find prospects via data products like Apollo, spot check linkedin to figure out what to say, etc.
This then has to tie in to product context and the account context.
Scale this to 20-30 accounts and that's a whole days job, done.
If all the research was handed to them, on a platter, for the highest fit accounts, it is plausible to make the case that each seller's productivity can exponentially increase
Outreach is done and then 'enrolled to sequences'
The personal touch in a sequence is usually 1-2 touches
Everything else is part of a sequence that is already created.
However, we also know that it takes a few touches to break in and win a conversation. So why then, is the best effort lost upfront, leaving the prospect to then move through the remaining automated sequence and hope for the best?
Calls are made without the Context needed to Convert
The call success hinges on the frame we can take into it.
There's a huge difference between going in asking for time and introducing oneself, vs going in sharing a very specific research and business case statement.
It's "proof of research" and "show me you know me" at play here.
Today, this research work either goes through a research team's time (prone to human error, pace of moving, etc), or it takes up another major chunk of a seller's day.
If sellers go into every call with a clear specific reason and business case handed to them, it is entirely plausible to earn better conversations and lead to better meetings.
What are the limitations of this?
80% of this is Low ROI Activities for Human Labor
Most of the research and qualification grunt work forms repeatable patterns, involve text/audio/video, and involve finely defined criteria that is internal to your business.
This makes it very easily compatible to be fulfilled by an agent.
There is also no consistency on the Quality of Work, when this is fulfilled by people on the team.
Why does our Approach Work? What about other approaches?
This requires balancing incentives between Marketing, Sales Leaders, and Sellers
The reality is that things change fast in sales.
New Account lists spring up, and new target lists are shared
Marketing launches new campaigns, and asks for seller support selectively
Marketing feels the pain though, because intent coming in from campaigns they run are on the table to be converted. There just seems to be no structured process today.
Allbound is constructed keeping in mind the incentives across marketing, sales, and leadership
We've Trial and Error-ed many many versions
In 2024, you saw products like Clay go viral, leading to the notion of AI Outbound campaigns at scale.
Don't get us wrong, there is probably a case to make for AI Outbound.
But if you have a decent sized ACV, and don't have a particularly niche market, we well know that AI Outbound produces a sub par reply rate (0.5% if you're great, in 2025)
Further, we also don't think that's how growth should be done.
Allbound has gone through multiple versions, seen and ignored all the market fluff, and relies on getting the foundations right, by bringing the best elements of AI to enable your team and colleagues to convert more.
The grunt work on an entire research team, with the precision of a VP Sales
Accuracy, precision and speed.
Allbound relies on modelling your ICP, so it can recognize when somebody is in-market, is a right fit for your business.
It then uses outbound as merely touchpoints; nudging the reps to call once enough touchpoints have been collated to product results via calling.
Custom Glove Fit experience that makes the system work for your unique business.
Sellers talk to Highest Fit Prospects, who are In-Market
The proposition is simple: Accounts are in-market through your marketing campaigns, and we need the dedicated bandwidth of sellers in your team.
We enable them with all the context needed to have an effective conversation, served to them on a platter.
At this point, it depends on the call and on the seller to make it happen.
Allbound doesn't claim to get meetings on your behalf. We would not want to imply that we can grow your business better than your existing internal team, systems, and reps.
But by enabling your reps to be 3x more efficient, you have the optionality to instantly increase conversions MoM, in a cost-efficient structure.
How much does it cost?
Allbound Core: Implementation Program
What you Get
Intelligence Engine
- Multi-Source Intent Signal Orchestration. Consolidate website, social, hiring, and engagement signals into one powerful system. Market value: $4,500
- ICP Modeling & Account Qualification. AI-driven scoring to identify perfect-fit accounts without manual analysis. Market value: $4,000
- Full GTM Tech Stack Implementation. Build and optimize your entire GTM workflow with best-in-class tools. Market value: $5,000
Seller Acceleration System
- Automated Account & Prospect Research. Eliminate manual research time so your team can focus on conversations that matter. Market value: $6,000
- Real-Time Alerts & Intelligence. AI-powered buyer insights delivered directly to your team when they need them. Market value: $5,000
Scale Framework
- Automated Campaign Execution. AI-driven targeting, and sequencing that runs on autopilot. Market value: $2,000
- Scalable Sales Playbooks & SOPs. Structured documentation to make onboarding and expansion seamless. Market value: $1,500
- Complete System Documentation. Detailed guides that let you customize and evolve your engine over time. Market value: $1,500
- Resource Library.Templates, case studies, and proven workflows from top-performing teams. Market value: $500
Summed up, this is ~$30k in value at minimum.
Business Impact
- 3X increase in quality conversations per rep
- 70% reduction in wasted prospecting time
- Complete system ownership with no recurring fees
Our Approach
Most companies would charge ongoing retainers for systems like this, costing tens of thousands per year. Instead, we build it, hand it over to you, and ensure you have everything needed to run it independently.
Your Investment
Implementation and Transfer fee: $10,000
This can be split across two months, or over your time period of choice (6-12 weeks).
That's it. No hidden costs. No recurring fees.
The Cost of Not Solving This
Wasted Seller Time
- Take your Average BDR/SDR salary
- Hours spent on manual research: 20+ hours/week (50% of their time)
- Annual cost per rep: $Avg * 0.5 in salary paid for non-selling activities
- For a team of 3 reps, this can be in the range of $50k - $90k/year in wasted productive time
Missed Opportunities
- Assuming an Average deal size: $12,000
- Deals missed due to poor targeting: 2-3 per quarter
- Annual missed revenue: $160,000 - $240,000
- Lost market share to competitors who engage first: Immeasurable
Ad Spend Inefficiency
- Average B2B marketing budget: $5k+/month
- Percentage wasted on poor-fit accounts: 40%
- Annual wasted ad spend: $48,000+
- Opportunity cost of properly targeted campaigns: Priceless
Lost Revenue Momentum
- Time to find and engage a high-fit prospect manually: 4-6 weeks
- Time-to-revenue acceleration: 3X faster
- Opportunity cost of delayed revenue: 3 additional sales cycles per year
Bottom Line
There are tangible and intangible costs that pile on when seller productivity is not addressed. Combining intent intelligence, research agents, and seller productivity helps you avoid potentially all of the following each month:
- $7,500 in wasted seller time
- $16,000 in missed revenue opportunities
- $4,000 in inefficient ad spend
- 1 full sales cycle of potential revenue
- Increased risk of team burnout and turnover
That's $27,500+ every month left on the table, not including the opportunity cost of delayed revenue and competitive disadvantage.
The question then becomes, whether you can afford not to solve this?
It is up to you to make an informed and right decision at the end of the day.
How long will it take?
Allbound is meant to be completed in 6-8 weeks
A structured tracker, which is part of what you'll get, helps us fulfil on this timeline together.
But if you prefer pace and have more bandwidth, complete it in 4-6 weeks
If you feel the reality of the problem burning sooner, just let us know and we'll work towards our mutual timelines.
The last 4 weeks can be used to KT and Transfer
Documentation so good, it is custom fit to your unique business, so that somebody internally that you feel should own this, can own it end-to-end over 2-3 months.
Wonderful Companies are on board, and continue to benefit from Allbound
FAQs
"We're already using intent data - why do we need this?"
Having intent data isn't the same as actioning it effectively. Most teams capture signals but struggle to turn them into consistent seller actions. We're not selling you more data - we're giving you the system to make your existing data drive revenue.
"Why not just hire an agency to handle our outbound?"
Agencies are great for execution, but they create dependency and take your GTM knowledge with them when they leave. Our approach builds your internal capability while giving you better results than agencies - at a fraction of the annual cost.
"My team is too small/busy for another project"
That's exactly why you need this. Your small team is likely wasting hours on manual work that could be automated. We'll help you get more output from your existing headcount, making expansion easier when you're ready.
You'd need to commit at least 1 seller to the program, and this helps you gain the confidence to make your first hires as well.
Most companies benefit from Allbound when they have atleast 2-3 FTE Sellers.
"We've tried automation before - it didn't work"
Most automation attempts fail because they focus on tools instead of systems. We're not just giving you workflows - we're implementing a proven system that combines tools, processes, and human expertise in the right way.
"Can't we just build this ourselves?"
Having intent data isn't the same as actioning it effectively. Most teams capture signals but struggle to turn them into consistent seller actions. We're not selling you more data - we're giving you the system to make your existing data drive revenue.
"What exactly is this AI Agent system?"
Think of it as intelligent workflow automation, not a black box AI solution. There is persistent state, which means it can act on activities in the past and follow progress over them.
"What's the actual tech stack and cost?"
The complete stack costs around $1,000/month if you were to buy all products yourself, including intent products such as Factors, GTM Orchestration via Clay, data tools, prospecting tools, etc. This is aside from our program implementation fee. If you already have products in your stack, then this $1000/month cost would tend lower, since we would not need you to purchase everything new. We are incentivized to help you optimize on your stack, and most customers realize the benefits of making the right GTM stack decisions.
"How is this different from 6sense/Demandbase?"
Unlike black box platforms, you own and control this system. No per-seat pricing, no lock-in, and complete visibility into how it works. Plus, you build internal capability rather than dependency on a vendor.
"Will my team actually adopt this?"
We've designed this for minimal disruption. Your sellers keep their existing tools and processes. We just make them more efficient with automated research and intelligent alerts. No new interfaces to learn.
"Show me the actual results."
Our customers consistently see:
- Research time cut from 4 hours to 30 minutes daily
- 2-3x increase in quality touchpoints
- Leading to more calls booked per month per rep
Same team → inject a one time program (KeystoneGTM Allbound) → Same team brings in more meetings.
"What if it doesn't work for us?"
If you follow our implementation process and aren't seeing results by day 60, we'll refund your investment. But more importantly, we qualify carefully to ensure this is right for your team before we start.