At Divyaveda, our target customer persona is Aanya Kapoor, a successful, high-income professional aged 30-45 years. Aanya is health-conscious, active, and values natural and organic products. She enjoys yoga, meditation, and holistic wellness, and is aware of the impact of pollution and stress on her skin. Aanya desires a luxurious skincare experience with effective solutions that help her take care of her skin and maintain her youthfulness. At Divyaveda, we cater to her values and offer her the ultimate luxury Ayurvedic skincare experience.