In Just 90 Days, We Added Over $213k to Editors' Pick's Monthly Revenue
Here's how we did it:
The Backstory
Editors' Pick, a beauty and wellness storefront, initially reached out to me after seeing one of my LinkedIn posts about A/B testing. They saw the potential value it could bring to their business, so we brought them on as a client and began our CRO process with them.
Our Approach
After analyzing Editors' Pick's site data and user behavior, we identified four key opportunities to help scale their already successful store:
  • Increase order value from customers who are already purchasing.
  • Convert more browsers into buyers by using strategic social proof to build instant confidence and drive decision making.
  • Guide product decisions strategically - due to their large product catalog, guiding customers to take action on specific products would be crucial in reducing decision fatigue.
  • Reduce Checkout Abandonment
Test 1:
Implementing Paid Shipping as The Default
Testing shipping costs and default selections are great ways to increase AOV quickly.
When successful, these tests can drive extra profit directly to your bottom line.
Simply switching the default shipping method from FREE to paid and expedited increased revenue per visitor by $5.34 and has added $61,143 to Editors' Pick's monthly revenue.
Test 2:
Including Social Proof on Product Pages
Including social proof near high-impact areas on product pages can help drive conversions by building trust and highlighting product popularity.
In this test, we displayed the number of orders the product received last month, reinforcing its steady demand and making it easier for customers to feel confident in their decision to buy.
This one simple optimization increased revenue per visitor by $0.19 and has added $22,252 to Editors' Pick's monthly revenue.
Test 3:
Adding a Dynamic "Low Stock" Badge on Product Cards Within Collection Pages
This A/B test was a creative one - This was actually the first time I ever tried it for a client.
What we did was implement a "Low Stock" badge that applied to one random product card per session within collection pages.
This subtly encourages customers to focus on a specific item amidst a large selection, making the decision process simpler.
Implementing the "Low Stock" badge increased revenue per visitor by 12.2%, conversion rate by 6.65%, and has added $67,446 to Editors' Pick's monthly revenue.
Test 4:
Adding a Secure Payment Trust Badge at Checkout
Reassuring customers of payment security has proven successful for many of our clients, so we decided to test this by adding a "100% Secure Payment" badge at checkout.
This aims to ease any last-minute concerns and encourage more completed purchases.
This addition increased revenue per visitor by 11%, conversion rate by 9.23%, and has added $62,836 to Editors' Pick's monthly revenue.
Conclusion
In conclusion, within the last ~ 3 months (8/2024 - 11/2024) we have:
  • Conducted a total of 5 A/B tests for Editors' Pick
  • Won 4/5 tests for a win rate of 80%
  • Increased their monthly revenue by ~ $213k
  • Increased their projected YOY revenue by ~ $2.56 million
TOTAL ROI: 574X
Results Documentation:
Before Working With Them:
Last 30 Days Numbers:
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Custom Funnel Strategy for Nylah Natural

Custom Funnel Strategy for Nylah Natural Shivook Peak Performance A/B Testing Plan Top Performing Creative ToF BELOW https://fb.me/1NgVweFYrPMESXs 1. Avatar Demographics Age: 25-50 years old. Gender: Primarily female. Location: UK (expanding into the US in Q3). Income Level: Mid-income e...

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