Within our first 25 days, we managed to increase the email revenue of an e-commerce brand by an impressive 230%.

Over the past 90 days, we kept this progress going, growing their total email revenue from $18,000 to $53,000.

Here’s a comprehensive breakdown of how we achieved this feat.

Past 30 days before working with us:

Past 90 days after working with us:

This increase also raised their email marketing contribution from 12% to 32% of their overall revenue. By improving their email strategy, we helped them generate more sales, allowing them to profitably scale and create more capital to then invest on the frontend.

When we first took over, the brand was not running any email campaigns. This lack of regular communication with their customers was a significant missed opportunity for driving engagement and sales.

See how campaigns increased there overall email revenue:

Another major issue was the absence of list growth strategies. The brand had no active efforts to expand their email subscriber base, which is essential for sustainable growth and increased revenue.

Most visitors won’t stay long or return to your site, so capturing their email is crucial to keeping in touch and driving sales later.

By doing this, you’re not just relying on one-time visits—you’re building a way to reach out to them again and again. Whether you're running paid ads or optimizing your site's front end, the goal should be to guide people into joining your email list. Once they're on your list, you can create more opportunities to convert them later with targeted emails and offers.

The common misconception is that some people think pop-ups are annoying or distracting, but research shows they can actually help you connect with potential customers.

The brand’s email flows were outdated, with most having been set up in 2020. These flows were no longer effective in driving revenue and engagement. They lacked personalization, relevance, and failed to capture the current interests of their audience.

We started by completely overhauling the existing email flows. We implemented data-driven strategies to ensure the emails were timely, relevant, and personalized. As a result, we managed to double the revenue generated from these automated flows.

We replaced the outdated 2019 flows with new, high-converting sequences. These included:

We implemented a sophisticated cart recovery strategy that included a series of emails with compelling subject lines, personalized content, and time-sensitive discounts. This strategy quadrupled the brand's cart recovery rate, resulting in a substantial increase in revenue from recovered sales.

The revamped welcome series was particularly effective. By using engaging content, personalized product recommendations, and attractive offers, we managed to quadruple the revenue generated from this series.

One of the critical steps was addressing and fixing deliverability issues. We conducted a thorough audit of their email deliverability, identified the problems, and implemented best practices to ensure their emails reached their subscribers' inboxes. This included:

To ensure long-term success, we implemented effective list growth strategies. This included:

With the new strategies in place, the brand was able to scale their email marketing efforts profitably. The increased revenue from email campaigns and flows provided the brand with the financial resources to reinvest in further growth initiatives.

By addressing the key issues and implementing strategic changes, we transformed the brand's email marketing performance, leading to a substantial increase in revenue and setting the foundation for ongoing success.

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