How We Helped a Marketing Agency Book 28 Calls and Close 4 Deals in 41 Days
Ryan Bryden - breakoutcreatives.com
December 16th, 2024
Words From David
David and Exploding Leads Intro
At the beginning of Q4 I met with David Klasser, Founder of Exploding Leads, which is a sales pipeline growth company.
David and I had been mutuals on LinkedIn for awhile and he reached out to me specifically for cold email help.
Having tons of experience in outbound sales and pipeline growth, email was the one channel David was struggling to crack for his offer.
This document will go over the exact strategy we created for him and his team to book 28 intro calls and close 4 deals within the first month of campaigns being live.
Let's dive right in.
Campaign Strategy
Whenever we're beginning to work with with a new company, one of the first things we take a look at are any glaring USP / edges we'll have over our competition.

These USP's could be location-based, the strong network of the founder, prestigious awards the company has won, experience / legacy in an industry, ability to do trial / free work, etc.
ANYTHING that can give you a strategic edge in the campaigns that you create can contribute towards this.
For David and EL, one of the things he proposed to us was the idea of starting local in his home of Kansas City.
When it comes to campaign strategy for outbound, one of the most valuable things you can do is find an "in" with the list that you're getting in touch with.
In our situation, this "in" was getting in touch with those in the same city as we were based in.

What this does is it instantly gives the prospect a better reason to care just a little bit more about what you're saying.
Because now we aren't just:
"Another growth company sending me a cold email about their services."
We're:
"Another growth company located just a few blocks down from my office in the same city as me talking about their services."
P.S. if you want to check out how we leveraged AI to take this "local targeting" idea to the next level, check out this LinkedIn post going over more:

linkedin

Ryan Bryden on LinkedIn: Interesting campaign idea we've started running that is looking promising:…

Interesting campaign idea we've started running that is looking promising: --> We're running something for a client targeting local companies in the main…

And if you're thinking that being located in the same city wouldn't matter to someone receiving our messages…
It did.
Let's take a bit of a deeper look into these campaigns results.
Campaign Results
On the first day we had campaigns launched we already had positive replies coming in:
2 days later we had our first booking from the campaign:
The prospects loved the KC angle and meetings were going extremely well:
Within 14 days of the campaign being live, David had already closed his first client from calls that we were booking.
And 2 days later closed his second one.
Within 15 days of our very first campaign being launched, David had already:

  • Closed 2 clients on monthly recurring revenue deals
  • Had a pipeline of 15+ high quality meetings to follow-up with over the Christmas break
  • Found a new marketing angle to use in other channels and campaigns he runs to other KC locals
  • Achieved a 5x ROI on our services before the end of the first month of working together
How We Plan to Continue to Improve These Campaigns
One of the roadblocks you can run into when your first or second campaign you run for a client is successful is finding how to build upon it over time.
Especially with the strategy we've come up with here, of targeting KC locals, we are eventually going to run out of a TAM to message.
Here are the few things we're going to do to find more of a target market to send to and continue to fill David and EL's pipeline:

  1. Double down on / expand on KC angle
  • The focus in this will be looking at alternative data sources to be able to squeeze as much juice as we can from this angle
  • With how successful it has been so far it would make no sense to jump ship to another strategy without looking at some more data sources outside of the major databases
  • We'll look to using platforms like clay.com to search Google Maps in the areas we want to target and find more leads still based in the city that other databases can't find
2. Take feedback from new customers to develop campaign thesis
  • One of the best ways to come up with new campaigns is to look at the new customers we just helped sign
  • Ask them what are their favourite parts about the service, what made them buy, what things do they find most valuable, and reverse engineer that into our campaigns
3. Scale volume / size of campaigns
  • Due to David having a pretty wide TAM, we can scale the infra we had originally setup for their team and add new inboxes and domains to send messages from
  • This will allow us to run more campaign ideas, get results and feedback faster, and implement those changes as quick as we can into winning angles to scale the amount of intro meetings we're setting up as much as possible
Really looking forward to where we take this campaign at the beginning of 2025 and continuing to work with David and the Exploding Leads team
Exploding Leads
If you're interested in learning more about David and his offer at EL check out these links:

Exploding Leads - David Klasser

Exploding Leads - David Klasser - Managed Cold Email Outreach (With a Twist!)

Automated Cold Email Outreach Campaigns, Lead Magnet Creation, Email Nurture Sequences, Newsletter Management, Lead Nurturing and Reporting. A Cold Outreach Agency Focused On Generating Warm Leads.

www.linkedin.com

David Klasser - Exploding Leads

Breakout
If you are looking for similar results as David and want us to come into your business to:
  • Refine your offer for cold traffic
  • Help you determine your USP and competitive edge in campaigns
  • Write all of the copy, scrape all of the lists and manage your entire campaign
  • Cover the costs of the setup, the inboxes, the domains, and the leads,
  • Split test different angles to find message market fit
  • And handle the A-Z process of booking in prospects for intro calls for you or your sales team
Let's find a time to talk here:
Outbound Educational Content
If you're looking for some more tips, tricks, strategies, and campaign ideas like this on outbound or cold email, check out our YouTube channel:
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