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For the last 3 months we've been working with Christian Reyes, founder of Dittto.ai.

Dittto is a low-ticket SaaS product for marketing teams allowing them to write landing page copy in their favourite brands voices, to increase CTR on their landing page by 10%+.

Christian is extremely technologically advanced and came to us looking for some help getting his product in front of the right eyes.

While working on a few other offers of his, we built an outbound system to bring Christian and Dittto the traffic it deserved.

Before getting an outbound engine installed in his business, Christian was struggling with an effective way to get proper traffic to his product.

With an extremely impressive background working as lead growth engineer at Headspace and spending time at JP Morgan, he had all the skills as a founder to scale - except getting proper help with his outbound.

As a solo-founder, he didn't have the time or expertise to be able to scale outbound for his product and still manage other areas of the business, so he looked to Breakout to handle everything TOF and all of the front end of his offer.

My team at Breakout was in charge of everything on the front-end of the business, from campaign ideas, market segmentation, list building, copy for campaigns, and outbound strategy.

Let's dive into some campaigns we ran.

This campaign was targeted to small SaaS marketing teams.

Both Christian and I wanted to come up with a unique and creative way to leverage his product in our outbound - rather than generically ask people:

What we did is come up with the idea of sending a "report" generated by his product that we could customize and offer to leads.

Here's an example of what our original copy looked like:

Once a lead would respond positively asking for some more information:

We would go onto his page at Dittto, and generate a customized report of the company detailing what their current landing page copy looks like, how they could improve it, and suggestions of doing so.

By doing something creative like this, we were showing off his product and giving value to the prospects being reached out to.

Here's some of the responses we got from running this campaign:

In addition to the replies that turned into phone calls, we also helped Christian and Dittto add 149 users to the platform in under 60 days.

During the success of the first campaign, Christian also debuted his platform on ProductHunt, where we helped him achieve 169 upvotes and top 10 placement on the day among hundreds of other SaaS products that launched.

And we ran a campaign to a warm audience of other Product Hint founders which gave us a 100% positive reply rate :)

As good as the campaign was for the lower ticket product, Christian wanted to take his tech knowledge and bring it up market to make a bigger difference for bigger companies.

We decided to brainstorm a higher-ticket package of SEO and Google Ads that the Dittto product could help companies with.

The value prop for this campaign was super simple, and very compelling:

Pretty enticing right?

But we didn't just want to spray and pray an offer like this and hope for the best.

Using both of our knowledge bases of tech and outbound tools we came up with a crazy idea to send to prospects.

Using the Dittto product itself, tools like Clay, and a bunch of API's, we were able to actually GIVE the keywords to the leads we were reaching out to in our original email.

Here's what that copy looked like:

It was basically like saying:

Super cool stuff.

And as we thought, people really seemed to like this idea:

By giving our leads the keywords in their niche that they needed to rank for, we are currently booking about 1 meeting a day minimum for the past 2-3 weeks.

With CEO's, CMO's and other major C-Suite positions for funded Series A companies.