How Watkins Agency Helped Focus Health Solutions Speak to the Right Buyer, Faster
B2B healthcare messaging, outbound strategy, and brand positioning for a PE-focused IT company.
The Challenge
Strong Offer
Their PE-grade healthcare IT solutions had proven value. Market demand existed.
Weak Messaging
Communications failed to resonate with decision-makers. Key points got lost.
Untapped Resources
Valuable reports sat unused. Outbound efforts missed target personas entirely.
The Work
Persona Research
Strategic insights targeting PE sponsors, operating teams, and healthcare executives.
Report Overhaul
Rebuilt annual and quarterly reports with clarity, urgency, and sales utility.
Outbound System
Psychology-driven email sequences aligned to funding stage and buyer motivations.
Persona Research Deep Dive
PE Sponsors
  • Risk reduction
  • Time-to-scale concerns
  • Exit valuation focus
Ops Leaders
  • Slow site onboarding
  • Vendor overload issues
  • Workflow inefficiencies
IT Leaders
  • Endpoint proliferation
  • Insufficient support
  • Integration challenges
Messaging & Reports
1
Structural Reframing
Rebuilt reports around buyer urgency instead of company achievements.
2
Visual Impact
Added compelling stat blocks and role-specific pain points.
3
Action-Driven Language
Transformed passive summaries into compelling narratives that drive decisions.
Outbound System
Persona-Specific Sequences
Tailored messaging for each decision-maker type
Competitive Positioning
Differentiation against standard MSP offerings
Voice of Customer Messaging
Cut through healthcare messaging clutter with precision messaging
Great messaging turns complex services into confident decisions.
Refine Your Offer
Clarify what you do and who you serve with precision messaging.
Strengthen Outbound
Connect with decision-makers using psychology-driven approaches.
Transform Key Assets
Turn reports and content into sales weapons that close deals.
Want help building the narrative your next buyer needs to see? Contact Watkins Agency today.
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