How To Come Up With 200 Content Ideas For Any B2B Service
Matthew Larsen
Matt is one of the creators of this training and co-founder of 1000x Leads. He has been in the agency space for over 12 years and has one of the best YouTube channels for agencies + lead gen in existence.
Social Media Profiles
Matt's Twitter: https://twitter.com/mattlarsen1000x
Matt's Instagram: https://instagram.com/matthewblarsen
Matt's LinkedIn: https://www.linkedin.com/in/matthew-larsen-201894197/
Matt's Best YouTube Videos:
How I Grew My Marketing Agency From $0 - $900k Per Month: https://youtu.be/CnhdKtVjAXE
56 Minutes of Agency Training: https://youtu.be/SqwNpMISZkI
32 Minutes of Content Strategy: https://youtu.be/L87_GYyi1DA
43 Minutes of Paid Ads Training: https://youtu.be/c8jZPrnCLdk
51 Minutes of Low Ticket Product Training: https://youtu.be/Gqqzkpd7A84
How I Sold My Marketing Agency: https://youtu.be/SUZHvG1q7IY
Why You Need To Post Content
If you want to become the "go-to" person in your niche or promote your business, you will have to create and post content.
There is simply no way around this.
Think of content like "digital real estate."
The more real estate your acquire, the greater the reward.
Content is crucial in getting people to know, like and trust you, and without it, you will always be someone with no credibility, authority or goodwill in your target market.
You Need Leverage
If you want to make a ton of money, you need leverage.
Leverage can be defined as the difference between what you put in and what you get out.
For example, if you put $1 into an ad and got $10 in return, that is leverage.
If you put $1 into an ad and get $1 out, that is not leverage.
You are only one person, and you cannot simply work more hours. You need to make each hour more valuable, and build a personal brand that gets bigger and better over time.
This is the only way to truly get people coming to you and will give you the ability to charge much higher prices.
You need this leverage.
The ancient Greek Philosopher Archimedes famously said, "Give me a lever long enough and a fulcrum on which to place it, and I shall move the world."
Media is Leverage
Alex Hormozi does a good job at defining the main types of leverage, so much so that I cannot possibly do it any better, so I will just go with what he says.
There are four main types of leverage:
- Media
- Labor
- Capital
- Code
Content is a form of media. Labor is the ability to train people and scale up operations. Capital is how much money you have to invest. Code is software or other tools that you build once and can sell over and over.
Media is the type of leverage we are building here.
It is not uncommon for 99.99% to have 0/4 types of leverage, or in other words, no leverage.
That is why we have to get started with this.
Owning Your Niche
You do not even need to get that many "views" or "likes."
One quality view of your B2B content is the equivalent to 500 or 1,000 views of "mass market entertainment" content.
They simply cannot be compared like that.
No one searches and watches for 45 minute instructional videos on a niche aspect of business when they are in the washroom or scrolling on their phone at night.
You can own your niche with a few hundred views.
You have to decide what kind of life you want to live and what kind of business you want to operate.
If you want to be mediocre and low-key, then by all means, don't post content.
But if you have great ambitions, and want to be in control of your own destiny, posting content is a must.
Your pipeline will be full. You can charge higher prices. Your clients will be more "bought in." You will get inbound leads 24/7/365 without having to go "hunt" for prospects yourself.
The Only Thing Worse Than Being Wrong is Being Boring
You do not even need to get that many "views" or "likes."
One quality view of your B2B content is the equivalent to 500 or 1,000 views of "mass market entertainment" content.
They simply cannot be compared like that.
No one searches and watches for 45 minute instructional videos on a niche aspect of business when they are in the washroom or scrolling on their phone at night.
You can own your niche with a few hundred views.
You have to decide what kind of life you want to live and what kind of business you want to operate.
If you want to be mediocre and low-key, then by all means, don't post content.
But if you have great ambitions, and want to be in control of your own destiny, posting content is a must.
Your pipeline will be full. You can charge higher prices. Your clients will be more "bought in." You will get inbound leads 24/7/365 without having to go "hunt" for prospects yourself.
Content Helps Your Other Methods
The thing to realize about posting content is that it will also make your other client acquisition methods more effective.
The other main types of client acquisition are:
- Outreach
- Paid ads
- Partnerships
None of these methods are any better than another. They are all necessary and all work together to make each other more effective. Don't listen to anyone who tells you to "pick one client acquisition method and stick to it."
That is, at the very least, extremely lazy advice, and at most, advice that will cost you millions of dollars over the next 10 years of your career.
Outreach
Take outreach for example.
Which scenario is more likely to get a response?
A) You cold email someone and they have no clue who you are.
or
B) You cold email someone who has seen 10 of your videos, 100 of your Twitter Posts, and 500 of your Instagram Reels?
The answer is obvious.
Paid Ads
This is also true for paid ads.
When someone sees your ad, they click on your profile. What would you rather have them see?
A) A bare profile with nothing on it and 50 followers?
or
B) A profile with 100k followers and thousands of valuable posts?
Which do you think will lead to more sales?
The answer is obvious.
Partnerships
This is also true for partnerships, for the same reason as the other two.
Posting content literally makes everything else you do effective.
Your audience becomes the asset and it compounds on itself.
Wake Up Next to a Shovel
There is an old saying that we need to apply to our content creation:
"If you ask God to move a mountain, be prepared to wake up next to a shovel."
That's how it is going to be I'm afraid.
10x the effort for 1,000x the result, but this system is designed to be as efficient as possible.
Niche & Subcategories
You will choose your niche. Then, you will breakdown your content into eight subcategories of your niche.
For example, if you were a YouTube Editing Agency, some subcategories might be thumbnails, scripting, titles, SEO, production quality, editing, and so on.
Choosing Our Niche
For the most part, our niche should be obvious. If we have an email marketing agency, our niche will be email marketing. If we have a YouTube editing agency, our niche will be YouTube.
The important thing to keep in mind is that you are not posting content based on or promoting your agency or your services.
You are posting content on how to be successful in your niche.
The email marketing agency isn't posting about their agency. They are posting about how to do email marketing successfully.
This is an important distinction, that I feel should be obvious, but it is clearly not, based on the results of 99% of social media.
Choosing Our Subcategories
A very important step in this process is choosing the correct subcategories.
Let's go back to the example.
If we run a YouTube Editing/Growth Agency, our subcategories might be:
- Making thumbnails
- Editing videos
- Coming up with video ideas
- Increasing production value (camera, lighting, mic, etc.)
- YouTube SEO
- Scripting and pacing
- Speaking well on camera
- Using YouTube to get clients
These are eight great subcategories for a YouTube Growth agency.
The subcategories you choose are the ones that are most important to your market. In most cases, they will be obvious.
Break your niche down into eight main parts and you have your eight subcategories.
Posting about each and every one of these will help you "own" your niche and become the "go-to" expert because you have correctly identified the eight biggest problems or challenges in your niche and make content to help people overcome those problems.
Brainstorming Ideas
The most important thing in content creation is coming up with good ideas.
More specifically, coming up with ideas based on what people want to see.
This is the #1 "hack" in content creation (if you can refer to it as that).
"Give the people what they want," so to speak.
All of that fancy editing, production value, growth hacks, etc. pale in comparison to a great video idea.
If you focus on great ideas, you don't have to worry about anything else.
Stealing Proven Ideas
The #1 way of coming up with great video ideas is simply by stealing content ideas that have gone viral in the past that are similar to the type of content that you make.
Each platform has its own "type" of audience but what is good on one platform will almost always be good on any platform.
We can save a lot of time and effort in regards to coming up with good ideas simply by stealing other peoples' idea.
Don't worry about stealing their idea. Chances are, they stole the idea from someone else.
There is no monopoly on ideas.
Take the idea and put your own twist on it.
This is the best way to go about things.
Make a Copy of This Spreadsheet
Make a copy of this spreadsheet, and write down 20-30 creators in your niche on each platform. Make it nice and organized so you can come back to it.
Get a link to their profile, and then to any posts that they had that went viral.
There are different tabs at the bottom for each platform to help you stay organized.
Google Docs
Similar Creator Spreadsheet
Twitter Platform,Creator Name,Link to Their Profile,Topic That Went Viral,Link to Viral Post,Number of Views/Likes/Engagement Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Tw...
Quora
One of the simplest ways to come up with ideas is to simply make videos, posts, etc. answering common questions people are already asking.
This goes back to the idea of "giving the people what they want."
Quora.com is an amazing place to find these ideas. In fact, the entire website is built around asking and answering questions.
Try it our for yourself. Ask questions based on your niche and/or your subcategories.
Common Misbeliefs
We can utilize ChatGPT to come up with a ton of good video ideas, very quickly.
However, the way we ask it will determine the quality of ideas we get in response.
Instead of asking something like "what are 50 ideas for X niche," we want to ask something more along the lines of "what are 50 common misbeliefs about X niche or subcategory."
This will give us much better video ideas.
VidIQ
vidIQ is an online education website that offers video tutorials and analytics on YouTube channel growth. The website also has a Google Chrome extension, which allows users to analyze YouTube analytics data.
It will help you optimize your YouTube videos and come up with videos based on trending ideas.
It will help you make titles, descriptions, add tags, do SEO and more.
It is a great way to come up with ideas because it will show you what is trending on YouTube in terms of search volume at any given time.
Creating & Repurposing
Like we have talked about already, we don't need to come up with different ideas for each platform every single day. We can start out with Twitter, then use that idea for the rest of the platforms.
Our Twitter Thread can be turned into LinkedIn + Instagram Carousels.
The idea can be summarized in 60 seconds for TikTok.
The idea can be expanded on further in a long-form YouTube video.
Once we get really good at this, we will be able to do this entire process in 30 minutes or less, but let's give ourselves an hour to start.
We should always maintain compliance with the $5 rule, but we also shouldn't worry too much about anything else.
Focus on giving some sick value, and the rest will take care of itself.
If the content is good enough, things like editing, video quality, design, grammar and so on do not matter.
Free Bonus:
Here is a list of hooks to choose from to get you started:https://docs.google.com/spreadsheets/d/1iNMrx7AY1JU0QsMoiatqVNJQKoU2Imii89Q0ZX-yXds/edit?usp=sharing
