WE WILL GET YOU 15-30 CALLS EVERY MONTH ON A PERFORMANCE BASIS

Predictably Increase Your Revenue & Scale With Your Ideal Clients Without Relying on Referrals

What We'll Discuss

After every section in this presentation there will be a link down below where you can schedule a no obligation strategy call with a member of our team to determine if this is right for you

But First, Who Are We?

I'm Nico Holloman, founder and face of Hologram Agency.

My agency specializes in helping B2B companies predictably increase their lead flow using high volume, personalized email outbound.

We've been in the cold email space for close on 2 years, offering done-for-you outbound cold email campaigns to help you scale your business.

Results You Can Get

We generated 70 leads for Deep Bodywork's B2B online coaching program in 2 months, leading to $50k in won revenue for them.

We generated $60k ARR for marketing agency client, Lift Altitude, within our first month of working together.

"Cold email to $60k ARR"

We generated over 12 leads in 21 days for Si Group which led to 4 closed deals.

Campaign KPIs*

*reference image from Daniel Fazio to show the kind of results that are achievable with cold email.

This is for you if . . .

3 Lead Generation Hurdles

How We Create an Automated Cold Email Infrastructure that Books 15-30 Calls Per Month for Your Business

A quick masterclass on how the cold email process works:

Step 1: List Building

With our system you are not mass spamming millions of emails to try and come across a deal randomly.

Step 2: Deliverability

Most companies try to do cold email themselves, and then their emails never even get delivered.

Because they don't know how to setup the backend tech correctly.

Let me explain why your emails aren't getting delivered…

Google, Microsoft, and all ESP's have spam filters.

So what determines if something is spam?

So how do we set up cold emails to bypass the spam filters and hit the main inbox every time?

We set up custom sending domains for you across which we disperse all of your sending volume.

We put SPF, DKIM, and DMARC records onto the domains, and then throw them into warmup pools with other domains.

This 14 day warmup trains the algorithms that your domains are normal accounts.

The second important part of this is relevant messaging.

This ties back into using good data - if you are sending irrelevant messages to a mismatched audience, you will get ignored and marked as spam.

This is extremely important to making sure your domains don't get burned, and is single handedly the most common reason why most people start going into spam.

The third point is spintax.

You want to make sure all of your emails are unique, and you aren't sending the same thing to every person.

The reasoning for this is very simple…

No human sends the same emails over and over again to different contacts.

Every email needs to be unique.

Fourth is custom tracking domains.

You do not use one IP address sending all of your emails. This is how you get your home address IP blacklisted from all ESP's.

Meaning even your main company domain will be blacklisted & your clients & actual contacts will no longer receive your emails.

This is what happens to companies that try to hire Fiverr/Upwork freelancers or random agency owners.

They don't set it up correctly, they don't get any calls actually booked, and they get all of their domains burned across their entire company.

This is why you need to work with experts, like us, who have know the ins-and-outs of this technical process.

Step 3: Launching Campaigns (Scripting, Testing, and Response Handling)

You are entering into another person's sphere and asking for their attention completely unprompted.

You need to have a short, to the point, extremely relevant message to make this work.

We've written thousands of battle tested cold email scripts for ourselves and for marketing agencies across a wide range of niches.

We will use that expertise to write custom cold email scripts for you.

We've done this countless times, and know exactly what to say, to exactly what audience depending on your exact offer - because chances are, we've already done it.

Script Testing

If cold email were that easy, everybody would be a millionaire.

But they're not.

Because they often send out 1-2 variations of similar angles and hope they get results.

We test 3-4 completely different angles when we present your offer to see what works on your ICP.

Here's a visualization of our process:

Response Handling

After someone replies, how will you get them, a 100% cold lead, to get on the phone with you?

And even then, who is going to dynamically adapt to the 20+ different responses and objections you get per day?

What's the price?

What experience do you have with a business like mine?

Can you send me more information?

What makes you different?

Contact this person instead

This flow chart is blurred on this video as it's proprietary information that we only share with clients.

We have experience handling thousands of different replies and we have tried and true frameworks for handling any sort of response that gets thrown at us and turning it into a booked meeting.

Typical KPIs You Can Expect:

What Does Working With Us Look Like?

When We Work Together, Here's Everything We'll Be Doing For You

So the Process Works Like This

Addressing Your Concerns

Here's some common questions you may still have:

1. Do you do anything things besides cold email?

Yes. If you'd like us to do other forms of outreach (e.g. creating LinkedIn, SMS, Facebook or Instagram campaigns) and we can tailor our agreement to create these campaigns for you.

2. I've hired other lead generation agencies and it hasn't worked.

There are many reasons why this could be the case. A successful campaign requires:

If any one of these steps isn't working, the whole system becomes ineffective.

Between us and our network of cold email specialists we've sent close to one million emails, generating hundreds of thousands in revenue for our clients.

We also work on a performance basis, so you only pay when you get results.

3. How can I be sure you have the know-how to get results for my niche?

We've already helped B2B companies across many niches (SEO, PPC, Coaching, Consulting, Content Marketing +). We also use our onboarding process, consulting calls with you, and rigorous research to understand the subtleties of your niche.

If you're already getting client results with a great offer in the B2B space, we can help you scale with cold email.

3. Can't I just hire an Upwork/Fiverr Freelancer?

I've watched many people think the same thing and then come back months later after getting zero results.

If they were actually good at cold email, they wouldn't be working for $5/hr. They do not have our data, they don't have our expertise, and I can guarantee you they will be burning all of your domains.

If this was an option that actually worked everybody would be doing it.

4.) I think I might try this myself instead of hiring someone

While it's something one can learn with time, achieving proficiency and seeing results can take considerable effort and experimentation.

The 6 months you spend learning could have been 6 months that campaigns were already operating at maximum efficiency.

And even if you are good at it, it's still something you're going to have to outsource unless you want to effectively become a full time SDR as your day job.

6.) Can I ramp the cold emails up or down at any time?

Yes, at any given moment you can choose how much volume your campaigns are sending. We also allow you to pause the campaigns and resume in the future, but we may charge a small fee to cover the hard tech costs of maintaining the system.

7.) I already have an SDR I'm going to train internally

Cold emailing is a unique skill set that requires a deep understanding of the strategies, tools, regulations, and best practices that have evolved over time. While an SDR is fantastic at qualifying and nurturing leads, the nuances of cold outreach likely differ from their typical responsibilities.

Training someone internally can take time, and there's a learning curve involved. During this period, there will be missed opportunities or inefficiencies at worst, or they'll make an oversight and burn your IP address. As cold email specialists, we can hit the ground running, ensuring immediate value and results.

Imagine pairing your internally trained SDR with a specialist focused solely on cold emailing. This duo could capitalize on each other's strengths, leading to an even more robust sales pipeline. The SDR can focus on what they do best – qualifying and nurturing leads, while we ensure a consistent inflow of potential leads through effective cold outreach.

Do Not Book A Call IF . . .

Fast-forward 90 days from now

Do You Really Want To . . .

Exhaustive List of Offers Cold Email Does & Does Not Work For

If you're not sure whether your business will work with cold email, schedule a free consultation call with us by clicking the button below this video so we can give you a firm yes or no whether it will work

I'll do my best to go through everything we've seen work & what we've seen not work