WE WILL GET YOU 15-30 CALLS EVERY MONTH ON A PERFORMANCE BASIS
Predictably Increase Your Revenue & Scale With Your Ideal Clients Without Relying on Referrals
But First, Who Are We?
I'm Nico Holloman, founder and face of Hologram Agency.
My agency specializes in helping B2B companies predictably increase their lead flow using high volume, personalized email outbound.
We've been in the cold email space for close on 2 years, offering done-for-you outbound cold email campaigns to help you scale your business.
Results You Can Get
We generated 70 leads for Deep Bodywork's B2B online coaching program in 2 months, leading to $50k in won revenue for them.
We generated $60k ARR for marketing agency client, Lift Altitude, within our first month of working together.
"Cold email to $60k ARR"
We generated over 12 leads in 21 days for Si Group which led to 4 closed deals.
Campaign KPIs*
*reference image from Daniel Fazio to show the kind of results that are achievable with cold email.
How We Create an Automated Cold Email Infrastructure that Books 15-30 Calls Per Month for Your Business
1
List Building
We build you a hyper targeted, verified lead lists comprised of decision makers in your target market.
2
Deliverability
We use modern, best practices to make sure your emails land in your ICP's primary inbox, every time.
3
Launching Campaigns
We write your campaign copy, test multiple angles, and handle all replies for you. All you have to do is sit back and let the calls roll in.
4
Tracking KPIs
We track KPIs in fine detail and scale the campaigns bringing you the best results.
A quick masterclass on how the cold email process works:
Step 1: List Building
With our system you are not mass spamming millions of emails to try and come across a deal randomly.
We build highly targeted lists of verified leads in your ICP. Then write concise, relevant copy, with an offer primed for that exact person, and get results like the ones shown above.
You are targeting a specific Ideal Customer who matches your offer perfectly.
You are only sending emails to businesses that can afford your services in the first place.
Step 2: Deliverability
Most companies try to do cold email themselves, and then their emails never even get delivered.
Because they don't know how to setup the backend tech correctly.
Let me explain why your emails aren't getting delivered…
Google, Microsoft, and all ESP's have spam filters.
So what determines if something is spam?
1
Irregular sending volume
Make sure you send emails at a consistent frequency to build trust with your audience.
2
People marking you as spam
Create concise content that offers value to your audience. Avoid sending irrelevant emails.
3
Spam word triggers
Avoid using spam trigger words like "free" or "limited time offer" in your emails.
4
Blacklisted IP's
Check your IP address frequently to make sure it's not on any blacklists. Use a reputable email service provider to avoid this.
5
AI detected
Be aware that some email filters use AI to detect spam, so it's important to avoid suspicious activity.
So how do we set up cold emails to bypass the spam filters and hit the main inbox every time?
We set up custom sending domains for you across which we disperse all of your sending volume.
We put SPF, DKIM, and DMARC records onto the domains, and then throw them into warmup pools with other domains.
This 14 day warmup trains the algorithms that your domains are normal accounts.
The second important part of this is relevant messaging.
This ties back into using good data - if you are sending irrelevant messages to a mismatched audience, you will get ignored and marked as spam.
This is extremely important to making sure your domains don't get burned, and is single handedly the most common reason why most people start going into spam.
The third point is spintax.
You want to make sure all of your emails are unique, and you aren't sending the same thing to every person.
The reasoning for this is very simple…
No human sends the same emails over and over again to different contacts.
Every email needs to be unique.
Fourth is custom tracking domains.
You do not use one IP address sending all of your emails. This is how you get your home address IP blacklisted from all ESP's.
Meaning even your main company domain will be blacklisted & your clients & actual contacts will no longer receive your emails.
This is what happens to companies that try to hire Fiverr/Upwork freelancers or random agency owners.
They don't set it up correctly, they don't get any calls actually booked, and they get all of their domains burned across their entire company.
This is why you need to work with experts, like us, who have know the ins-and-outs of this technical process.
Step 3: Launching Campaigns (Scripting, Testing, and Response Handling)
You are entering into another person's sphere and asking for their attention completely unprompted.
You need to have a short, to the point, extremely relevant message to make this work.
We've written thousands of battle tested cold email scripts for ourselves and for marketing agencies across a wide range of niches.
We will use that expertise to write custom cold email scripts for you.
We've done this countless times, and know exactly what to say, to exactly what audience depending on your exact offer - because chances are, we've already done it.
Script Testing
If cold email were that easy, everybody would be a millionaire.
But they're not.
Because they often send out 1-2 variations of similar angles and hope they get results.
We test 3-4 completely different angles when we present your offer to see what works on your ICP.
Here's a visualization of our process:
Response Handling
After someone replies, how will you get them, a 100% cold lead, to get on the phone with you?
And even then, who is going to dynamically adapt to the 20+ different responses and objections you get per day?
What's the price?What experience do you have with a business like mine?Can you send me more information?What makes you different?Contact this person instead
This flow chart is blurred on this video as it's proprietary information that we only share with clients.
We have experience handling thousands of different replies and we have tried and true frameworks for handling any sort of response that gets thrown at us and turning it into a booked meeting.
Typical KPIs You Can Expect:
Emails Sent
Depending on the size of total addressable market, we will send anywhere from 10,000 - 30,000 emails per month for you.
Call Booking Rate
For every 1,000 emails sent you can expect 1 booked call.
Close Rate
If we book you 10 calls and your close rate is 20%, you will close 2 clients per month.
Scaling Up
Once we determine your unique email-to-lead ratio, we will increase email sending volume to create the ensure you get the amount booked calls you're looking for.