Head of GTM @ Anevo
Work Hours: Full-Time
Location: Remote (Must be able to work in EST time zone)
Compensation: $120,000 - $150,000 + performance bonuses
Expected Total Compensation: $160,000 - $200,000+
About Us
We're a lean, high growth outbound GTM consulting firm (primarily cold email) that focuses on driving ROI and booking sales meetings for 20 or so customers across a variety of B2B industries. We obsess over deliverability and outbound sales.
We were founded in 2022 and have a 100% remote team of 4 people & our customers range from startups to mid market companies.
Job Role
As Head of GTM, your job is to own and improve our fulfillment process end-to-end for our customers paying for GTM services. This includes maximizing sales meetings booked and ROI for customers, leading our growing team, making sure campaigns hit KPIs on their outbound campaigns, building out our fulfillment and operations playbook, and freeing the founder to focus on marketing and sales.
Your biggest priority is to maintain and improve client results and satisfaction while staying within gross margin goals & require little involvement from the founder.
To win in this role you will need to be exceptional at driving results for customers, a great communicator and leader, and scrappy.
In this role you will be able to work in a high growth startup environment & be able to see what is working first hand. You will also be able to work with a variety of high growth companies & more importantly be able to drive a real impact for their businesses.
You will be held accountable for hitting targets, meeting deadlines, and driving results
If not you're excited to be part of a fast paced, high growth environment, this role is not for you.
Responsibilities
  • Maintain and grow client performance while staying within gross margin KPI's
  • Lead fulfillment team via daily internal calls, answering of any questions in Slack, and coaching/training sessions
  • Serve as the escalation point for any service or performance challenges & jump in hands on to resolve the problem
  • Identify hiring needs, recruit new roles, and design/run onboarding & ongoing training programs.
  • Build internal processes and SOPs to drive improvement in client results/satisfaction
  • Hold team accountable and foster a culture of accountability, transparency, and speed
  • Regularly report to founder on client results and improvement opportunities
  • Proactively communicate next steps, timeline shifts, and KPI insights to keep clients aligned.
Note: We’re a four-person startup - your role will evolve as we grow. You’ll need to be scrappy, adaptable, and comfortable stepping outside the job description to get things done.
Day-To-Day Tasks:
Since we are quickly growing, the exact tasks you will be doing may shift over time however here is an example of what your day might look like in this role:
  • Morning:
  • Call with strategists to review yesterday’s KPIs and tackle any performance gaps
  • Answer urgent Slack messages from clients & escalated problems
  • Mid-day:
  • Deep-dive on underperforming campaigns - diagnose root causes, implement and assign fixes
  • Lead client strategy / onboarding calls
  • Quality check campaigns
  • Later in the day:
  • Assign tasks, catch up with team to make sure they are done well
  • Update internal playbooks, test new software / strategies
  • Set agenda for tomorrow, plan for the following day / week
  • Weekly/Monthly
  • Update performance, finance dashboards
  • Refine SOPs & build process improvements
  • Build out hiring funnel
Results:
  • Make sure email campaigns are hitting or exceeding benchmarks around number of emails sent, reply rates, interested reply rates, and meeting scheduled rates
  • 100%+ of email volume sent
  • 1%+ reply rates on emails sent
  • 10%+ interested response rates
  • 25%+ meeting booking rates
  • Deliver an exceptional experience for customers (Churn <10%, NPS 80%+)
  • Maintain gross margins of service
Requirements:
  • Proven track record booking meetings & driving ROI with outbound cold email
  • Deep understanding of B2B lead generation and sales
  • Self-motivated, detail-oriented, and ability to work autonomously
  • High emotional intelligence & exceptional ability to lead internal and client facing conversations
  • Scrappy, flexible, entrepreneurial mindset and loves new challenges
  • Reliable internet, quiet office, and tech setup for remote work (webcam, microphone)
  • Experience managing talent & leading teams
  • Experience directly managing customer relationships
  • Experience with the following tools (or similar)
  • Smartlead
  • Clay
  • Airtable
  • Make / Zapier
  • Slack
  • Available to work EST hours (9am-5pm)
Bonus Experience
  • Experience running your own business
  • Double bonus if it is a cold email / outbound agency
  • Experience running Linkedin outbound
  • Ability to build complex workflows with Clay and Make.com
Why Work With Us?
  • Remote position
  • This is a fully remote role - we operate in the EST time zone & you can do this job from anywhere
  • Flexible schedule & time off
  • You are judged on your ability to drive results & move the needle - if your responsibilities are handled, we don't care when you work
  • High impact
  • You'll be able to work on a variety of tasks and be able to make a massive impact - you won't just be a cog in the machine
  • Startup culture
  • You'll be able to work closely with the founder, work on a variety of engaging tasks, and won't need to jump through corporate hoops
What We Value
  1. Extreme Ownership
  1. You are responsible for your actions, we don't want to breathe down your neck - taking responsibility allows you to control the outcome
  1. Speedy Execution
  1. We focus on getting things done fast. The more we do, the more we can iterate & learn from our mistakes.
  1. Radical Transparency
  1. We want to be crystal clear both internally and externally - even if it hurts.
  1. Client First Mentality
  1. We are here to serve our clients & make sure they both get the best experience and results by working with us. Our actions are guided by making sure the client wins
Recruitment Process
Application: ~15 Minutes
Intro Assessment: ~45 Minutes
Intro interview: ~30 Minutes
Technical Assessment: ~60 Minutes
Final Interview: 30 Minutes
Ready to apply?
If you're excited to work with us based on the job description above, feel free to fill out the form below to apply & we will reach out to you!
If you're not sure that you fit the requirements, please feel free to apply regardless as we look at every application on an individual basis & could see opportunity for us to collaborate regardless.
We're excited to see your application & hopefully be chatting soon!
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