Generating Better Roofing Leads
Without Paid Ads (Meta, Google) or Middle Men (Angies List, Home Advisor)
About Me
15 years in Technology
  • Hewlett Packard, Oracle, Verizon, Proofpoint, Snyk, Silk
$100k in Meta / Google Ads / Middlemen
  • Reduced CPL from $70 to $.05 and increased LTV
from $300 —> $40,000
Data | AI | Automation Expert
  • Managed customer journey for 250,000 leads

Name: Mershard Frierson
City: Dallas Tx
Education:
Physics at Fisk and Vanderbilt
Business at Harvard Business School
Today's Lead Gen Stack
What If…
Get exclusive qualified leads
Build direct relationship with customers
Generate predictable pipeline every month
D.A.A.S Lead Gen Stack
Data. Automation. Artificial Intelligence. SMS
Digital Door Knocking
B2B Referrals
AI
Options
1. Do More Of the Same Thing
2. Do Nothing
3. Do Something New
Clients Who Did Something New
Who Is This For: Only for clients looking to grow in this season
What You'd Typically Pay
Lead Gen Agency + Ad Spend - $4,000 / Mo
B2B Referral Acquisition - $2,000 / Mo
AI Workflows - $1,500 / Mo
Marketing CRM- $500 / Mo
Total: $8,000 / Mo
You Don't Pay ($8,000/ Month)
What You'd Pay With 10x
10x Flex Partnership
Only pay when we close deals. Zero setup fees.
Digital door-knocking included.
Cost: $800 per closed deal + Data & SMS
10x Accelerator Partnership
$250K pipeline. Digital door-knocking, B2B referral Acquisition, and AI workflows, CRM — all in.
Costs: $2,500/month + Data & SMS
*Upgrade Option: If you decide to switch from the 10x Flex Partnership to the 10x Accelerator Partnership after your initial enrollment, you would agree to a 6-month minimum commitment at a monthly rate of $2,500 or 50% of the previous month’s net profit paid to 10xRoof.ai — whichever is higher.
ROI
Costs
Data: $30 / Week (Minimum 10 weeks)
SMS: $.02 Per Text Message
Roofing Margin Assumptions
Next Steps
  1. Book a call (1 Hour)
  1. Schedule Onboarding Call (1 Hour)
  1. Service Agreement (Review & Sign)
  1. Invoice (Review & Execute)
  1. Onboarding Call (1 Hour)
  1. CRM Setup / SMS Setup (10 days)
  1. Launch
TLDR Notes:
  • Traditional marketing mix is broken
  • Implement a new marketing stack leveraging AI
  • Instead of paying $8,000/ month for full stack, you pay $2,500/month
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