Episode 3 – How to Run Your E-Commerce Business to the Ground
Key Takeaways & Action Plan
Ready to learn what NOT to do with your online shop? This guide will help you avoid common pitfalls.
Top critital but mostly known mistakes
Ignoring Market Research
Flying blind is costly. Know what your customers actually want before investing.
Setting Fantasy Prices
Unrealistic pricing drives customers away. Your margins must balance profit with market reality.
Skipping SEO and Marketing
If customers can't find you, you're invisible. Proper marketing is essential, not optional.
5 Top Hidden and Vastly Unknown Mistakes
Selling What YOU Like
Your personal taste isn't market demand. Data should drive product selection.
Vague Identity
Missing "About Us" and contact details kill trust. Transparency builds customer confidence.
Bad Logistics
Wrong 3PL partner means late deliveries and angry customers.
Complicated Returns
Difficult return processes guarantee customer churn.
No Localisation
Customers expect their language and currency. One-size-fits-all shops underperform.
Future-Proof Your E-Shop
Market Research
  • Identify target customer profiles
  • Analyse competitor pricing
  • Test before full launch
Customer Experience
  • Simplify shipping options
  • Create easy returns process
  • Offer localised content
Operations
  • Choose suitable 3PL partners
  • Improve unboxing experience
  • Establish feedback loops
Choosing the Right 3PL Partner
Cross-Border Experience
Do they understand European customs requirements? Can they handle VAT properly?
Returns Processing
How quickly do they process returns? Can customers track return status?
Payment Methods
Can they handle regional payment preferences like Cash on Delivery?
Sustainability Options
Do they offer eco-friendly packaging? Can they reduce carbon footprint?
Thank You & Resources
Download Resources
Get our Episode 3 checklist, bonus guides, and templates from www.internel.eu/podcast-resources
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Next Episode
Join us next week for Episode 4: "Scaling Your E-Commerce Without Going Mad"
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