You will be using some sort of sending software (Smartlead, Instantly, etc.) to send REAL LOOKING cold emails back and forth.

Warming essentially means sending real looking emails to other email accounts so they build up activity and a track record of not spamming people.

Inside of Smartlead & Instantly, they put your accounts inside a warmup pool with other peoples accounts to do this.

Total number of warmup per day - This is the total number of warmup emails each account will send per day.

Daily Rampup - This is a MUST! -You can't just create an email account and max out the volume, you need to scale it over time.

Randomize number of warm up emails sent per day - This one is simple, no human sends the same amount of emails every single day, but there will be an approximate range. This randomizes it so it looks natural and real.

Reply Rate - Another simple one, when you send emails a certain amount will get replied to, this is the average amount, it makes the emails look more human.

Meaning:
If you buy, connect, and start your warm up for your email accounts on August 1st, the soonest you can begin sending in August 15th

Lastly, DO NOT TURN OFF WARMUP ONCE YOU BEGIN SENDING!

In 2023/2024 EVERY email provider cracked down heavily on cold email (Gmail, Outlook, Zoho).

You have to be light on your feet, always able to adapt if you want to succeed in cold email.

The three major public infrastructure providers:

These are very similar to public infrastructure and have servers that essentially do what Outlook and Gmail servers do. However, they can be more unreliable at times depending on which option you choose.

1. Superwave — This is by FAR the most reliable private infrastructure option but its also the most expensive (Around $15k/year USD)

When you start cold email, you're going to need domains for your email accounts.

Always buy secondary sending domains which all look similar to your core domain

For example:

Lets say your company's name is — cold.com

In order to send 2,000 emails per day you need 50 email accounts that will come from 25 domains.

These domains need to be variations of email.com, like👇

Key Things To Remember:

You really don't need to understand the intricacies behind why these records exist, and are important, but incase you do, below is a more easily digestible explanation.

SPF, DKIM, and DMARC are like a security team for your emails. They work together to make sure your emails are seen as trustworthy.

Lead verification is a non-negotiable when it comes to cold email. Without it, you're asking for deliverability issues.

Once you scrape a lead list from whatever platform (Apollo, Lusha, Snov.io, etc), you will 100% have invalid leads.

Businesses go out of business, employees leave their positions, others replace them & this all causes a whole lot of invalid data.

Luckily for us cold emailers — their are tools that can help us validate our leads.

To do this, use https://millionverifier.com - $258 for 500k credits.

Sending volume plays a huge part in your deliverability because you can't abuse it.

At the time of writing this guide, an average email account can send about 40 cold emails per day.

Just like you warm up emails, you're supposed to scale your outreach emails.

The industry standard is that you start off with ~5 a day and then scale to say 10, 20, 30, and then to 40.

The less you send, the safer, this number DOES NOT INCLUDE WARMUP.

Spintax short for, spinning syntax is a popular message alternator that most of the cold email sending softwares like Smartlead & Instantly support.

Spintax looks like this:

<Hey|Howdy|Hi|Hello|What's up> {{first_name}} this is <Kareem|Daniel> from <73 Media|73 Outbound>. <We're|We are> a <Lead Generation|lead gen> <agency|company|firm> that <specializes|excels> at <cold email|outbound email|email marketing>.

If you inputted something like that into Smartlead or Instantly, your emails would look like this:

Words that stay the same:

There aren't many guidelines on what you SHOULD NOT put in your cold emails, but here are the most popular ones.

Don't say something like:
Hey {{name}} this is Kareem from Forge (https://the73media.com) - how's it going?

That will KILL your deliverability

Just like the links, images or files could potentially be malicious, so you cant be sharing those at scale.

Doing something like this:

For those of you who don't know, open rate tracking works by placing a 1×1 pixel into your cold email that fires off when displayed in an email.

The concept is, its basically a hidden piece of code, which only runs when someone opens that email.

And obviously, when they open that email that is counted towards the open rate, which in turn makes it work.

But, just like the slide before this one, I mentioned that you should ideally keep the images & URLs out of the emails.

This is the same thing.

You should be DISABLING the open rate tracking feature of your sending tool to maximize deliverability.

Usually what we do is, we will launch a campaign with the open rate tracking enabled.

We will let it run for a day or two, to collect open rates to determine how relevant our subject line & preview text is to our audience, and then we will immediately disable it.

None of our campaigns that have been running for over a week ever have open rate tracking enabled.

To be 100% transparent — these vanity metrics like open rate, response rate, etc. are all just noise. The gold standard metric that you should be tracking above all is:

You should be including an email signature in all of your emails.

Both Smartlead & Instantly support automatic signature appending, so as long as you have that setup you should have those softwares automatically place the email signature for you.

When you include an email signature, you not only improve your deliverability, but also make your email seem more trustworthy.

The thing is, the secret to a good email signature is to KEEP IT SIMPLE.

Don't do something crazy like the one earlier in the document.

Just do something like:

Kindest Regards,
Kareem Shaban
Founder of 73 Media
kareem@the73media.com | xxx xxx xxxx (number)

You could do all of the above completely correctly, but if your cold emails are just bad, people will simply mark you as spam — and that will KILL your deliverability.

But people don't just go out of their way to mark emails as spam. For them to do that, your email has to just be outright horrible.

A bad email is an email that is:

One of the worse things you can do in cold email is send emails to irrelevant prospects.

Lets say you want to work with local businesses.

And you write a script and call out restaurants.

And then you start sending that script out to all sorts of local businesses, and not just restaurants.

Imagine owning an HVAC company, and all of a sudden you're getting an email targeted at restaurant owners.

You're probably going to mark that as spam.

The other points are just as important.

The key thing to remember is although we've covered a lot of content thus far in the document, cold email is actually very simple.

All it comes down to is:

If you offer a cure to cancer, to someone with cancer, and you've cured cancer thousands of times before, what do you think they're going to say?

Let me talk to my wife about it? No.