Case Study: Transforming Email Marketing for a Luxury Clothing Brand
Before partnering with us 👇
After 30 days of partnering with us 👇
Client Background
Hund Hund is a German-based luxury clothing brand known for its minimalist, sustainable designs. Before partnering with us, Hund Hund relied on sporadic, sale-driven campaigns and had no foundational email marketing strategy. Their email list of 8,000 subscribers remained underutilized, with minimal engagement and negligible attributed revenue.
Challenges Identified
- Lack of Core Email Flows: No automated workflows such as welcome flows, abandoned cart sequences, or winback campaigns.
- Inconsistent Campaigns: Sporadic and unfocused email campaigns were not leveraging their brand story or driving consistent revenue.
- Low Deliverability: Email deliverability issues hindered engagement.
- No Optimized Pop-Ups: They lacked high-converting pop-up forms to capture new subscribers effectively.
- Suboptimal Email Designs: Existing emails lacked professional design and persuasive content to convert subscribers.
Our Strategy
We deployed our Retention Catalyst System, focusing on building a reliable backend email marketing infrastructure, improving engagement, and driving conversions through optimized campaigns.
- Implementation of Core Email Flows:
- Welcome Flow: Built to create strong first impressions, generating $14,517.74 at $7.03 per recipient.
- Abandoned Cart Flow: Designed to recover lost revenue, resulting in $4,797.00 at $4.36 per recipient.
- Back-in-Stock Flow: Targeted emails for high-demand products, earning $2,704.46 with $15.28 per recipient.
- Abandoned Checkout Flow: Yielded $1,996.85 in attributed revenue at $8.64 per recipient.
- Thank You and Customer Winback Flows: Enhanced retention and repeat purchases.
- Weekly Campaigns:
- We introduced two campaigns per week, each aligned with Hund Hund’s branding.
- Top-performing campaign: Black Friday Sale Announcement, which achieved:
- Revenue: $12,319.13
- Open Rate: 49.68%
- Click Rate: 8.56%
- Deliverability Optimization:
- Improved sender reputation and reduced bounce rates to 0.89%.
- Enhanced engagement with tailored segmentation.
- High-Converting Pop-Up Form:
- Designed and implemented a pop-up form with a 3.29% submit rate, driving 512 new subscribers and contributing to $327 in revenue within the first month.
- *Note: This pop up conversion should have been around 8%-10%, but due to a couple of website traffic issues, the submission rate is low.
- A/B Testing for Flows:
- Conducted A/B tests on subject lines, design elements, and content to maximize open rates and clicks.
- Conversion-Focused Email Design:
- Redesigned emails to reflect Hund Hund’s luxury aesthetic while optimizing for click-through and purchase intent.
Results Achieved
Revenue Growth
- Total Attributed Revenue: $59,063.03 (38% increase from the previous period).
- Campaigns: $28,909.20 (48.95%)
- Flows: $30,153.83 (51.05%)
Engagement Metrics
- Open Rates: Achieved an average of 52%, significantly above industry standards.
- Click Rates: Averaged 6.8%, driving meaningful traffic.
Impact of Flows
- Flows contributed 51% of total attributed revenue, showcasing the power of automation in driving consistent results.
Subscriber Growth
- +512 new subscribers through the pop-up form in the first 30 days.
What Makes This Stand Out
- Revenue Impact: Added over $59,000 in attributed revenue within a month.
- Email Flow Success: Automated flows accounted for over 50% of email revenue, demonstrating the power of strategy and segmentation.
- Scalable Framework: Built a sustainable system that continues to nurture, convert, and retain Hund Hund’s audience.
Client Testimonial
"We didn’t realize the potential of email marketing until we partnered with Alif Media. The team’s expertise in strategy, design, and execution transformed our email channel into a significant revenue driver for our brand."
Key Takeaways for Future Clients
- Email marketing is more than sending discounts—it’s about building lasting customer relationships.
- With the right strategy, automation, and design, your email channel can become a major revenue stream for your business.
- Partnering with Alif Media ensures a proven system tailored to your brand, delivering measurable results.
Interested in Replicating These Results?
Let us help you turn your email marketing into a profit powerhouse.