Case Study: Maximizing Email Revenue for Skin By Dr. Sethi
Client Overview: Skin By Dr. Sethi is a medical-grade skincare brand closely tied to their RenewMD medical spas. The primary focus of the business is their spa services, with skincare products serving as an additional revenue stream. Despite not running many ads and having limited website traffic, the brand sought to capitalize on its small but engaged email list of approximately 2,500 subscribers.
Challenges:
Limited Traffic: Without significant ad spend or other traffic-driving initiatives, website visitors were relatively low compared to larger DTC brands.
Small Email List: With only 2,500 subscribers, the email marketing efforts needed to be highly strategic to generate meaningful revenue.
Our Solution:
Having worked with Skin By Dr. Sethi for over two years, we implemented a focused holiday email marketing strategy that included adjustments to existing flows and a well-planned campaign calendar to maximize sales from their existing email list.
1. Flow Adjustments for Q4 Sales:
  • Updated existing flows to align with the Q4 holiday promotions and sales events, ensuring that automated emails reinforced the holiday messaging.
  • Flows adjusted included:
  • Welcome Series
  • Abandoned Cart Flow
  • Post-Purchase Nurture Sequence
  • Custom Skincare Quiz
  • These adjustments ensured seamless integration of sales offers and promotions into the automated flows, which improved conversion rates.
2. Holiday Campaign Calendar:
  • Designed a Q4 campaign calendar focused on maximizing holiday sales:
  • Sent upwards of 4-5 emails per week during peak sale periods to maintain engagement and capitalize on holiday shopping urgency.
  • Highlighted exclusive holiday deals, limited-time offers, and gift guides.
  • Educated subscribers about the benefits of gifting medical-grade skincare during the holiday season.
  • Strategically timed campaigns around key holiday dates, including Black Friday, Cyber Monday, and end-of-year sales.
Results:
  • Total Online Store Revenue: $11,716.57 generated during Q4, with email contributing $8,022.10, accounting for 68.47% of total revenue.
  • Total Email Revenue: $8,022.10 generated from emails during Q4.
  • Campaigns:
  • Generated $6,625.25 (82.59% of email revenue) through strategically crafted holiday campaigns.
  • Flows:
  • Generated $1,396.85 (17.41% of email revenue) through optimized and holiday-adjusted automated flows.
Examples Of Q4 Email Designs
Conclusion:
Conclusion: Through holiday-specific adjustments to email flows and a high-frequency campaign strategy, we helped Skin By Dr. Sethi achieve significant email revenue during Q4. Our efforts demonstrated the power of a well-executed email strategy to drive results, even with a small but engaged audience.
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