Who Am I?
Alex. Co-Founder of Drippi, 7 figure SaaS Company.
Last 30 days we've booked 206 sales calls through Twitter DMs
- 1,477,004 DMs sent
- 45,814 replies
- Average of 3.1% reply rate across our campaigns and our clients
+ More case studies at the bottom of this document
Why Twitter?
The issue with both Cold Email and Cold Linkedin is that since these have stopped working as well as they used to due to:
- Deliverability issues (landing in spam)
- Low reply rates (even lower positive reply rates)
- Costs rising
- Same data platforms (no fresh data)
- OOO
- Executive Assistants taking over inboxes
- Personal accounts getting banned (linkedin)
- Low volume capabilities (linkedin)
Twitter/X on the other hand…
- HIGH volume (500 DMs/day per account)
- Direct access to decision makers where nobody else is reaching them (no assistants)
- Access to decision makers that aren't on data platforms
- No deliverability issues (as long as you're verified)
- Blue Ocean
- High barrier to entry (if you don't know what you're doing)
- User base consistently increasing
What You Can Expect From This Twitter/X Outreach
Don't want to waste your time, so here's the results you can expect with this system:
After analyzing tens of thousands of campaigns from over 2,000 B2B companies these are the numbers you should be able to get:
For every 1,000 - 10,000 prospects you elapse through a full 3-follow-up cold DM sequence, you should be able to close at least 1 client (high ticket).
Numbers are way higher if we're talking SaaS or lower ticket offering.
It will be closer to 1,000 if you have case studies, client testimonials, and/or a money back guarantee. It will be closer to 10,000 or higher if you don't have these.
The success rate will be primarily determined by how much social proof you have from other clients.
Let's say you have 10 accounts, each sending 200 new messages/day, you'll send DMs to 20,000 prospects in about a week.
On average you'll get 620 replies and 310 of them will be positive.
If you have a 10% booking rate (from positive replies) you'll book 30 sales calls.
If your close rate is 20%, you will close 6 clients.
If your close rate is 10%, you will close 2-4 clients.
It's unreasonable for you to not close if you're getting 310 positive replies per week.
- 1,477,004 DMs sent
- 45,814 replies
- Average of 3.1% reply rate across our campaigns and our clients
Volume
Now what's cool is that according to Twitter/X terms of service every account can send up to 500 Direct Messages per day:
However we typically keep accounts at around 200 - 300 new messages per day (not counting follow ups) to minimize risk
Meaning if you want to send out 10,000 Cold DMs per day, you ONLY need 50 Twitter/X Accounts.
And if you want to send out 2,000 Cold DMs per day, you ONLY need 10 Twitter/X Accounts.
Now imagine the type of volume you could hit with 100 accounts 👀
However, in order for this to work, accounts need to be set up correctly:
