6 Week Authentic Sales Challenge
Starts May 28th · Just $997
Learn the exact strategies I used to generate over $5M in high-ticket sales without pressure or pushy tactics.
This is your step-by-step path to close more of the calls you’re already having—you'll walk away with a custom high-converting sales script, a 24/7 AI sales coach, and the confidence to sell in a way that feels good and works. ​
JOIN THE CHALLENGE
The fastest path to more revenue?
Close more of the calls you're already having.
You don’t need more leads.
You don’t need another funnel.
You just need to get better at converting the opportunities already on your calendar.
Here’s what no one tells you when you start a coaching or consulting business:
It’s way easier (and way faster) to close 20% more of your current calls…
than to chase down 200 new leads and hope a few say yes.
But most entrepreneurs get stuck in the wrong cycle:
More posts. More freebies. More DMs.
(Meanwhile… their voice shakes when it’s time to say the price.)
And that’s where revenue quietly leaks out of your business.
Inside this challenge, I’ll show you how to turn those quiet “maybes” into confident yeses—using a process that feels aligned, grounded, and authentic to you.
You'll walk away with a custom script, your own AI sales coach, and the skills to close more of the calls you’re already having.
All for just $997
(That’s less than one high-ticket client.)
And you’ll use what you learn for the rest of your career.
⚡️Join by May 15th and you’ll also receive our exclusive AI Copywriter in a Box—completely free.

Create on-brand content in minutes with your own custom GPT trained on your business.
This bonus makes it even easier to grow your revenue and take back your time.
Meet Your Coaches: Two Laurens. One Mission.
We’re Lauren Shaw and Lauren Capwell—and this challenge is the culmination of everything we’ve learned from years in high-stakes sales, cutting-edge tech, and building businesses that feel just as good as they look on paper.
From Lauren Shaw
I’ve sold over $5 million in high-ticket coaching programs—working behind the scenes with multiple 8-figure online business coaches. I’ve been trained by some of the best sales minds in the world (the kind that charge $20K+ to work with). But here’s what happened...
Most of what I learned didn’t feel good.
The pressure. The manipulation. The tactics that just didn’t sit right with my heart.
So I created my own path—one that honors connection, empathy, and truth. And it worked. I consistently closed premium clients, built deep relationships, and made sales feel like a natural extension of service. That’s what I’m teaching you inside this challenge: the real secrets to high-converting sales—done your way.
From Lauren Capwell
I spent 11 years as an aerospace engineer designing rockets (yes, really 🚀). Then I went on to study AI at Stanford and became obsessed with how technology could help entrepreneurs grow smarter—not just faster.
Two years ago, Lauren and I teamed up to build AI tools that amplify your voice, spot your blind spots, and shorten your path to success—without sacrificing your soul in the process.
We don’t believe in cookie-cutter strategies or one-size-fits-all solutions.
We believe in helping you close more sales by becoming more you.
What it is…
The 6-Week Authentic Selling Challenge is for female coaches, consultants, and course creators who want to earn more by selling high-ticket offers through connection—not pressure.
By the end of the challenge, you won’t just feel better about sales—you’ll feel confident and in command.
You’ll know what to say, how to say it, and how to lead every sales call with clarity, confidence, and leadership.
This isn’t about selling harder.
It’s about selling smarter—with tools and a process that actually feel like you.
You’ll walk away with the skills, scripts, and AI-powered tools to close more calls in a way that feels honest, grounded, and aligned. These are assets you’ll use over and over again—not just for six weeks, but for years to come.
And because we know transformation doesn’t happen in a vacuum, you’ll also receive 6 additional weeks of coaching support after the challenge ends. So you can integrate, implement, and get real-time feedback as you grow.
All of this happens inside a safe, supportive container designed for heart-centered women like you—where you can show up fully, practice freely, and become the version of yourself who closes with confidence.
Here’s What You’ll Walk Away With:
  • Your Own 24/7 Sales Coach (Without Paying Thousands)
    A custom GPT sales coach trained on your business. It listens to your call transcripts and gives you precise, personalized feedback—so you’ll know exactly where to improve and what to do next.
  • A High-Converting Script That Sounds Like You
    No plug-and-play template here. You’ll craft a sales script that reflects your voice, your values, and your offer—so it flows naturally and connects deeply.
  • The Inner Shifts That Make Sales Feel Effortless
    We start by helping you clear the patterns, beliefs, and blocks that have made selling feel hard—so you can show up with presence, power, and peace.
  • An AI Assistant That Works Like a Team Member
    You’ll walk away with your own AI-powered assistant to support your sales mindset, messaging, and follow-up—long after the challenge ends.
  • A Repeatable, Trackable Sales System
    From metrics to follow-up scripts, you’ll build a sales system you can trust—one that gives you structure, confidence, and a clear path to consistent revenue.
This Challenge Is for You If:
  • You’re a coach, consultant, or course creator selling a high-ticket offer (priced $1,000 or more).
  • You typically have at least 3 sales calls per month.
  • You want a sales process that feels true to who you are—not robotic, pushy, or overly scripted.
  • You’ve done programs or learned sales tips before, but you’re still not closing at the level you know you could.
  • You’re open to using AI tools to support your sales and mindset (no tech experience needed).
  • You’re ready to feel calm, clear, and confident when leading a sales call and sharing your price.
  • You believe that growing your business starts with growing yourself—and you’re here for both.
Here’s what you’ll experience each week inside the challenge:
1
Week 1
You’ll uncover and begin to release the deeper patterns, beliefs, and past experiences that have been quietly holding you back from showing up fully in your sales.
2
Week 2
You’ll create your custom Sales Clarity Playbook and Sales Coach GPT—laying the foundation for a sales process that’s both strategic and deeply aligned with your voice and values.
3
Week 3
You’ll analyze real sales conversations (or role plays) to identify what’s working, what’s not, and where your biggest opportunities are to increase conversions right away.
4
Week 4
You’ll refine your discovery and pitch flow using a proven framework—and walk away with a personalized, high-converting script that actually sounds like you.
5
Week 5
You’ll master how to handle objections with empathy and confidence—so you can stay grounded, connected, and in command when it matters most.
6
Week 6
You’ll build a repeatable, trackable, high-integrity sales system that lets you confidently follow up, manage your pipeline, and stay on top of your goals with ease.
What's Included
  • Live Weekly Trainings (6 weeks)
  • Personalized Sales Coach GPT
  • Accountability from The Laurens
  • Your Custom Sales Script
  • Call Transcript Reviews
  • Objection Handling Playbook
  • Sales Metrics Tracker
  • Follow-Up Templates
  • Bonus: 6 Extra Weeks of Coaching Support
Ready to Stop Guessing and Start Scaling? Join Now for $997.
⚡️Join by May 15th and you’ll also receive our exclusive AI Copywriter in a Box—completely free.
Create on-brand content in minutes with your own custom GPT trained on your business.
This bonus makes it even easier to grow your revenue and take back your time.
FAQ
I’m not techy. Will I be able to use the AI tools?
Yes. Everything is guided step-by-step, and we support you in getting your custom AI tools set up. No coding, no overwhelm—just powerful support made simple and clear.
What if I’m introverted or have limiting beliefs around selling?
You're in exactly the right place. This challenge was designed with you in mind. Whether you’re soft-spoken, naturally introverted, or you've picked up beliefs that selling is pushy or “too much,” we’re going to shift that—gently and powerfully. You'll learn how to lead sales conversations in a way that feels calm, grounded, and true to who you are. We start with alignment and mindset in Week 1, so you're not just learning what to say—you’re becoming the woman who says it with confidence, clarity, and heart.
How much time will this take each week?
Plan for 1 hour live each week + 1–2 hours for implementation, reflection, or practice. Many women see results simply from showing up and doing the weekly homework—they don’t need to spend hours every day.
What if I can’t make the live trainings?
All sessions are recorded and uploaded within 24 hours. Plus, you’ll have weekly support threads, access to our private community, and ongoing guidance from your Sales Coach GPT.
Do I need to have a lot of sales calls booked right now for this to work?
Nope. If you’re getting at least 3 calls per month—or you’ve had sales calls in the past you can review—you’ll benefit deeply.
What if I don’t have call recordings?
No problem at all. You’ll still get so much out of this challenge. In fact, you’ll have the opportunity to pair up with another participant and role-play sales calls, so you can practice, record, and review together. This is a safe, supportive space where you’ll learn by doing—even if you’re starting from scratch. And as soon as you start booking calls, your Sales Coach GPT will be ready to analyze them and help you improve with every conversation.
What if I’ve tried sales training before and it didn’t work?
Most sales trainings focus on tactics and scripts that feel robotic or manipulative. This challenge is different. You’ll get a custom sales script that’s tailored to your voice and your offer—and we also do the inner work that unlocks the confidence and alignment most trainings ignore.
Is this for B2C or B2B?
Both. If you’re selling high-ticket coaching, consulting, or transformation—whether to individuals or businesses—this framework works. What matters most is your desire to sell through service and connection, not pressure.
Still have questions?
What Our Clients Are Saying…
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