Social Sites Optimizations
Full Training for Service Businesses
Approximate time to read: 30-45 minutes
Approximate time to implement (for beginners): 1-2 days
Note 1: To get the point across easier, I will use a fictitious business called ''ABC Company'' when showing examples.
Note 2: These tips can apply to any service business, large or small or in any industry (construction, beauty, restaurant, finance, etc)
Better Social Media Presence = Possible Revenue Increase
Better social media and social sites presence and authority = More trust and engagement from customers = Potential increase in revenue
What does Optimizing Social Sites Mean?
It means optimizing your profile and content on every single social media platform, directory and map that is relevant to your business. This means Facebook, Instagram, Google my Business, Yelp, Trust Pilot, Apple Maps, Bing Places for Businesses and so on.
Why Optimize all Social Sites?
By optimizing your profile and content on all social sites you not only increase the amount of traffic to your website, you increase the trust and authority your business holds online. Being everywhere and anywhere on the internet has rarely been a negative for a business.
Implementing social media optimization strategies can do the following for your business:
  • Improve Authority: Increase perceived authority of your business and help make a good impression on potential customers.
  • Show you are Active: Shows to your potential customers you are active, ready and willing to receive new customers.
  • Attracts Attention: Can get more people to know and find out about your services. Allowing you to reach larger audiences.
  • Improved Communication: Great way to improve communication between you and your clients. Helping them answer questions they might have about your business without having to contact you directly. Increasing the chances they will choose your business.
This document will share exactly how you can optimize your social media profiles and content to improve your business.
Table of contents
  • Do it yourself, Done with you, Done for you
  • What is it
  • Who can benefit from it
  • Why should you optimize it
  • Where/When to use it
  • Instagram
  • Facebook
  • Twitter (X)
  • Other Socials
  • Directories/Maps
  • Quality of Content
  • Scheduling of Content
  • Posting of Content
  • Checklist, guides, automations, links to other trainings
Preface
Before we begin
We have a question for you, to better understand the needs of your business.
Why did you download this training?
I want to learn why, what and how to implement social media optimizations
Then keep reading past the pre introduction for information, tool recommendations, checklists, statistics and more to help you learn about sales optimization and how to implement it in your service business.
Skip to Training
I want a business to take care of it for me, but curious on how it works.
Then read the details below to see how Vizions Digital can get you new clients for your service business.
I want to only know how to do it, I want a checklist
Then download this free checklist with all the things you can do to improve your social media profiles in 24hrs.
Beginning of Training
Part 1: Introduction to Social Sites Optimizations
What does Optimizing your Social Sites Consist of?
It consists of creating optimized profiles on every single social platform available to you as well as consistently posting on all these social sites. Optimizing social media platforms like Facebook, Instagram, Twitter (X), etc. As well as doing it for all directories, marketplaces and review sites.
How does Optimizing Social Sites Affect a Business?
  • Improves Search Engine Rankings: Being on all these sites in an optimal way, linking back to your website, will help boost your website in Google's search results, allowing you to rank higher and generate more traffic to your site.
  • Increases Average Conversion Rate Across Platforms: Businesses with more presence online (i.e. being optimized and present on all social sites) will lead to clients trusting them more and seeing them as more ''legit''. This in turn affects the conversion rate of your website and ads. Because the more a client perceives your business as trustworthy, the more likely they are of purchasing from you.
  • Increases Visibility: Although some social sites will garner more attention then others, being everywhere on the internet is usually a net positive. Meaning that wherever a customer looks for the service you are offering, you will be at the forefront of their mind and be unavoidable.
In short, being on all the social sites improves the perception of your business as well as improving the traffic to your business.
Can use a tool like Social Pilot (link) or GoHighLevel (link) to automatically schedule posts for your service business throughout the year. And a tool like Canva (link) to design and create those posts.
Part 1.2: Types of Optimizations
Two major parts come into pay when optimizing your social sites. Your profile and your content. We will be going over how you can optimize both.
Main Optimizations
Brief summary on the main optimizations possible:
Optimizing Profiles
What does it entail:
This refers to optimizing every aspect of your profile. From your profile picture, description, username, links, etc.
Why is it important:
It is important as it shows customers you are active and take care of your online profiles. As well as help new potential customers find you easier (helps you rank higher on search engines)
Optimizing Content
What does this entail:
This refers to optimizing the distribution, creation and branding of your content.
Why is it important:
Having consistent, constant content on your social profiles shows potential customers your business is active, taking on work and serious to resolving their needs.
Part 2: Optimizing Profiles
Here are a few strategies on how to optimize all profiles
Optimizing all Profiles
Here are the ways to optimize every variable in your social site profiles.
Instagram:
Profile Picture:
  • Use a clear, high-quality image.
  • For personal brands: professional headshot with a friendly, approachable expression.
  • For businesses: use your logo.
  • Ensure the image is recognizable even as a small thumbnail.
  • Consistent branding colors.
  • Centered image that fits well within the circular frame.
  • Maintain consistency across all social media platforms.
Title:
  • Use your full business name.
  • Include a keyword related to your business if possible (e.g., “John Doe | Montreal Roof Repair”).
  • Avoid special characters.
Description (Bio):
  • Summarize what you do in 8 words or less.
  • Include social proof or a result in 6 words or less (e.g., “Serving over 500 happy customers”).
  • Use line breaks and emojis for visual appeal and readability.
  • Include a call-to-action (CTA) directing users to the link in your bio (e.g., “Get a free quote below”).
Username:
  • Keep it simple and relevant to your business.
  • Avoid numbers or special characters.
  • Ensure consistency with usernames on other social media platforms.
Link in Bio:
  • Use a URL shortener or link service (like Linktree) for a clean look and multiple links if needed.
  • Update the link regularly to align with current promotions or services.
  • Include a CTA in your bio encouraging users to click the link (e.g., “Book your appointment below”).
Highlights:
  • Create custom highlight covers that align with your brand’s aesthetic.
  • Organize highlights into clear categories (e.g., “Services,” “Reviews,” “Projects”, ''Q&A'').
  • Use highlights to answer common questions, share client reviews, or showcase recent projects.
  • Regularly update highlights to keep content fresh and relevant.
Facebook:
Profile Picture:
  • Use a high-quality image of your logo or a professional headshot if it’s a personal brand.
  • Ensure the image is recognizable and fits well within the circular frame.
  • Maintain consistency with your profile picture across all social media platforms.
Cover Photo:
  • Use a visually appealing image that represents your brand or showcases your services.
  • Include details about your offers, promotions, or key services.
  • Ensure the image is high resolution and fits well within the cover photo dimensions.
Business Name:
  • Use your official business name to make it easily searchable.
  • Ensure it matches the name used on other social media platforms and your website.
Username (Facebook URL):
  • Create a custom username that matches your business name.
  • Make it simple, memorable, and easy to type.
About Section:
  • Write a clear and concise description of your business and services.
  • Highlight what makes your business unique and include any key achievements or awards.
  • Include relevant keywords to improve search visibility.
Contact Information:
  • Ensure your phone number, email address, and physical address (if applicable) are accurate and up-to-date.
  • Include your business hours and any other relevant contact information.
Call-to-Action (CTA) Button:
  • Choose a relevant CTA button (e.g., "Book Now," "Call Us," "Learn More"). For most service businesses it is best to have a ''Call Us'' button.
Services Tab:
  • List all the services you offer with detailed descriptions.
  • Include high-quality images and pricing information if applicable.
Reviews:
  • Encourage satisfied customers to leave positive reviews.
  • Respond to all reviews, both positive and negative, in a timely and professional manner.
Messenger Integration:
  • Set up automated responses for common inquiries.
  • Ensure you or your team responds promptly to messages.
Pinned Post:
  • Pin a post that highlights important information, promotions, or announcements.
  • Ensure the pinned post is regularly updated to remain relevant.
X (Formerly Twitter)
Profile Picture:
  • Use a high-quality image of your logo or a professional headshot if it’s a personal brand.
  • Ensure the image is recognizable and fits well within the circular frame.
  • Maintain consistency with your profile picture across all social media platforms.
Cover Photo:
  • Use a visually appealing image that represents your brand or showcases your services.
  • Include details about your offers, promotions, or key services.
  • Ensure the image is high resolution and fits well within the cover photo dimensions.
Username (Handle):
  • Create a simple, memorable handle that matches your business name.
  • Ensure it is easy to type and consistent with usernames on other social media platforms.
Display Name:
  • Use your official business name to make it easily searchable.
  • Ensure it matches the name used on other social media platforms and your website.
Bio:
  • Write a clear and concise description of your business and services.
  • Highlight what makes your business unique and include any key achievements or awards.
  • Include relevant keywords and hashtags to possibly improve search visibility.
  • Add a call-to-action (CTA) or link to your website or lead magnet.
Website Link:
  • Add a link to your website, landing page, or specific offer.
  • Use a URL shortener if necessary to keep the link clean and trackable.
Pinned Tweet:
  • Pin a tweet that highlights important information, promotions, or announcements.
  • Ensure the pinned tweet is engaging and includes a clear CTA.
  • Regularly update the pinned tweet to keep it relevant.
Profile Information:
  • Add your location, business hours, and contact information.
  • Include any other relevant information that helps users connect with your business.
Other Social Media Profiles
Some things to keep in mind while creating and optimizing profiles for all the other platforms.
Profile Picture:
  • High-quality, clear image of your logo or a professional headshot.
  • Consistent across all platforms.
Cover Photo:
  • Visually appealing image representing your brand.
  • Include promotional details or unique selling points.
Username/Handle:
  • Simple, memorable, and relevant to your business.
  • Consistent with usernames on other platforms.
Display Name:
  • Official business name for easy searchability.
  • Match name used on other platforms and website.
Bio/Description:
  • Clear, concise description of your business.
  • Highlight unique aspects of your business.
  • Include relevant keywords and a call-to-action (CTA).
Here is a list of all the main social media sites and a link to them:
Directories, Maps and other Social Sharing Sites
For these, the same principles apply as for the social media profiles. You want to fill them out as completely as you can. Also, you want to keep the information across all of them as consistent as possible.

Here is a list of the main directories (the more you fill out the better, especially local/governmental ones):
  • Google My Business (link)
  • Bing Places for Business (link)
  • Apple Maps Connect (link)
  • Better Business Bureau (link)
  • MerchantCircle (link)
Here is a list of all the main maps you can fill out:
  • OpenStreetMap (link)
  • Garmin (link)
  • Yandex Maps (link)
Developing all these ''extra'' profiles will potentially increase the amount of traffic you will get on your site, it will also help you rank higher on search engine rankings.
Optimizing Content
Here are a few strategies on how to optimize the posting of content on your social media platforms
Optimizing all Aspects of your Content
From distribution to content quality. We will go over every aspect that can make your content stand out from your competition and increase traffic to your business.
Can use a tool like Social Pilot (link) or GoHighLevel (link) to automatically schedule posts for your service business throughout the year. And a tool like Canva (link) to design and create those posts.
1. Quality of Content
The quality of your content is the factor that contributes most to your content working or not. No hacks, tips or tricks will do the work of solid, quality content. Here are some tips on having content that can produce results for your business.
  • Content Types: Different types of content can be used for different businesses and different needs. Here are some of the content types we find most effective.
  1. Proof Content: Content that shows clients that you do the work you say you do. Showing your potential customers that you are actually doing the thing you say you will do, and you do it great. You can do this in the form of showing client testimonials, before and after's, videos and images of the results, etc.
  1. Educational Content: Showing clients what you actually do step by step. This can be done purely educationally or with some entertainment component (ex: ASMR videos). This will help reduce the clients insecurities and trust issues in your competence and skill level, potentially allowing for an easier sale. Another example would be a Q&A image or video.
  1. Engagement Content: Content designed to interact with and involve your audience, fostering a sense of community and encouraging conversations. This includes polls, quizzes, questions, contests, and user-generated content.
  1. Promotional Content: Content aimed at driving sales and promoting your services or products. This includes special offers, discounts, limited-time promotions, and announcements of new services or products.
Although there are other types of content out there, we believe that for a local service business this suffices as a beginner content strategy.
2. Scheduling Content
Scheduling your content optimally will allow the most amount of customers to see your posts, increasing the odds of a sale.
  1. Best Times to Post: Different platforms have different peak times when users are most active. Here are some general guidelines:
  1. Facebook: Weekdays between 9 AM and 3 PM.
  1. Instagram: Weekdays around 11 AM and 2 PM.
  1. Twitter: Weekdays from 9 AM to 1 PM.
  1. LinkedIn: Weekdays from 10 AM to 12 PM.
  1. TikTok: Weekdays after 6 PM.
  1. Posting Frequency: The frequency of your posts should balance quality and quantity. Here are some recommendations:
  1. Facebook: 1-2 times per day.
  1. Instagram: 1-2 times per day.
  1. Twitter: 3-5 times per day.
  1. LinkedIn: 1 time per day.
  1. TikTok: 1-3 times per day.
  1. Automating Content Posting
A content calendar helps you plan and organize your posts. Here’s how to create one:
  1. Identify Key Dates: Include holidays, events, and promotional periods relevant to your business.
  1. Plan Content in Advance: Schedule your posts in advance to ensure a consistent flow of content. Consistency of posts will show clients you are active and take care of your business.
  1. Use Scheduling Tools: Utilize tools like Hootsuite, Buffer, or Social Blade to automate posting and ensure your content goes live at optimal times.
3. Posting on Directories, Maps,etc.
If you have the time or resources at your disposable to do so, posting weekly on all the secondary social media platforms or directories would be a good way to keep your presence on these sites and allow people to know you are still in business.
As for Google my Business, we have a complete training on post frequency and quality here (link). Google my business is the most important ''social media'' platform for any local service business, and the first to be optimized.
Once again, if you want to automate the creation of your posts and design them in an easy to use way. We recommend tools like Social Pilot (link) or GoHighLevel (link) to automatically schedule posts for your service business throughout the year. And a tool like Canva (link) to design and create those posts.
Conclusion - Social Sites Optimizations
Curious to learn more about us? Visit our website (link)

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Further Education
Vizions Digital Assets
  • Social Sites Checklist (link)
  • Download all 12 trainings (link)
  • Front end SEO (to increase CVR on search engines of site) (link to document)
  • Website Design Optimization (to improve branding of business) (link to document)
  • Google My Business Optimization (to increase local traffic and CVR of GMB) (link to document)
  • Site Speed Optimization (to improve CVR and reduce bounce rate to site) (link to document)
  • Online Reputation Management (to improve ratings across all platforms) (link to document)
  • Sales Optimization (to improve the sales process, pre and post purchase) (link to document)
  • Social Site Optimization (to improve presence on all social medias/sites) (link to document)
  • Dominating Competition (to track competitors performance online) (link to document)
  • Subscribe to our newsletter for optimization tips and news (link)
  • Follow us on Twitter for tips/tricks (link)
  • Follow us on Instagram for tips/tricks (link)
  • Follow us on Youtube for tips/tricks (link)
  • Follow us on Facebook for tips/tricks (link)
  • Follow us on LinkedIn for tips/tricks (link)
  • Our website, for more information on all services (link)
Software Recommendations
  • All in One Software - CRM, automations, AI chatbot, social media management, and more:
  • Domain Name Registration - To have your own domain online
  • Website Online Hosting - To host your website online:
  • Website Builder - To build a high converting and SEO website:
  • Social Media Management - To automate social media posting:
  • Email Marketing - To send newsletter/email campaigns:
  • CRM (Customer Relationship Manager) - To manage and nurture leads:
  • CDN (Content Delivery Network) - Can help improve your website's speed:
  • Miscellaneous Software's:
  • Testimonials.to (link): Embed video testimonials within your website
  • TapTag Store (link): Purchase review tap cards and other tools for your service business.
External Assets (not affiliated with them, just believe they have valuable content)
  • Vasco Monteiro - SEO - Youtube (link)
  • Alex Hormozi - Sales and Marketing - Youtube (link)
  • Backlinko - SEO and CRO - Blog/Newsletter (link)
  • Backlinko - SEO ranking factors list (link)
  • Whitespark - Local SEO and GMB optimization - Youtube (link)
  • Matthew Larsen - Online Digital Service Business Optimization - Youtube (link)
  • Instantly - Cold E-mail Tips - Youtube (link)
  • Davie Fogarty - Ecommerce CRO - Youtube (link)
  • Chase Chappell - Ecommerce SEO - Youtube (link)
  • Chevie Publicover - Local SEO - Youtube (link)
  • Garbriel St -Germain - Ecommerce Optimization - Youtube (link)
  • Neil Patel - SEO - Youtube (link)
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