In Just 4 Months, We Added $1.68M To Hydrohealth's Annual Revenue
Here's How We Did It:
The Context
Hydrohealth, a hydrogen water bottle company in their early-stages, initially came to me because they wanted to increase their profitability and were already spending a lot on meta ads.
They were driving traffic through multiple funnels to their product, but were still looking for a way to optimize and make more money from the visitors already coming through.
We began running A/B tests across their various funnels and have since nailed 10+ winning tests.
Included in this case study are the 7 most impactful wins - the other 3 were relatively insignificant.
Our Approach
Before jumping into data driven testing, I decided it would be best to test a couple proven strategies I've used with clients in the past. This can make for quick, easy wins and save lots of time and money in the long run.
Test 1:
Aligning Their Offer & CTA
I would classify the first test we ran for Hydrohealth as a "no-brainer".
All we did was simply align their main CTA with their offer
As you can tell from the above screenshot, they were already offering 61% off for 3 units.
Instead of highlighting their "50% off" offer in the main CTA, we highlighted "Up to 61% Off Today Only"
This small change resulted in significantly more page engagement, increased conversion rate by over 20%, and increased revenue per visitor by $0.75.
Extrapolated over a year, this improvement is estimated to add +$487,260 to Hydrohealth's bottom line revenue.
Test 2:
Adding Social Proof Near The CTA
This is an extremely simple test I've run and won for many of my clients in the past.
Customers love seeing that others are making purchases—it's a strong indicator of a brand's legitimacy and can significantly motivate those who are on the fence to take action.
This one small change increased revenue per visitor by $1.02.
Extrapolated over a year, this improvement is estimated to add +$231,230 to Hydrohealth's bottom line revenue.
Test 3:
Crafting a Benefit-Focused Headline
A majority of this page's traffic comes from advertorials and UGC ads, meaning most visitors are either pre-educated on the product's benefits, or intrigued by its promise.
These visitors typically have:
- A problem they need solved
- Health benefits they want to experience
Our idea was that clearly stating the key benefits and main promise of the water bottle in the headline would capture visitors' attention, reinforce the product's value, and further compel visitors to take action.
This new headline, "Boost Kidney Health and Energy in Every Sip", increased revenue per visitor by $3.87.
Extrapolated over a year, this improvement is estimated to add +$254,954 to Hydrohealth's bottom line revenue.
Test 4:
Adding Risk-Reversal Near The Pay CTA
After nailing 3 winning A/B tests on their sales page, we were able to drive higher page engagement, conversions, and overall performance.
However, due to high checkout abandonment, we shifted focus to optimizing the checkout process to capture more revenue at the very bottom of their funnel.
The first test we ran on their checkout page was simply adding risk reversal copy near the "Order Now" button.
This "60-Day Results or Money-Back Guarantee" copy increased revenue per visitor by $1.12.
Extrapolated over a year, this improvement is estimated to add +$190,868 to Hydrohealth's bottom line revenue.
Test 5:
Crafting a More Compelling "Choose Quantity" Title
One of the driving forces behind the the high performance and profitability of Hydrohealth's funnel (and most profitable funnels for that matter) is their AOV strategy:
- Buy 1 get 50% off
- Buy 2 get 55% off
- Buy 3 get 61% off
While there is a strong incentive for customers to buy more and save more, we noticed that the vast majority were still opting in to the first option.
In an attempt to compel more customers to purchase a higher quantity, we simply improved the copy above the quantity selector element, directing customers to "Bundle & Save" instead of "Choose Quantity".
This small change in copy increased revenue per visitor by $3.49.
Extrapolated over a year, this improvement is estimated to add +$109,844 to Hydrohealth's bottom line revenue.
Test 6:
Adding Social Proof and Risk-Reversal at Checkout
Tests 2 and 4 proved to us that adding social proof and highlighting Hydrohealth's money-back guarantee on their landing page successfully increased performance.
As we all know, high prices can deter visitors quickly - and on Hydrohealth's checkout page in particular, we noticed many weren't scrolling far enough to see the money-back guarantee we had previously placed near the "Order Now" button.
To address this, we added another "money-back guarantee" element above the quantity selector in attempt to increase purchase consideration and confidence.
For social proof, we added 5 stars and their review count for added credibility.
This optimization increased revenue per visitor by $1.49.
Extrapolated over a year, this improvement is estimated to add +$86,002 to Hydrohealth's bottom line revenue.
Test 7:
Creating an Optimized, AOV Driving Offer
The last major test we won for Hydrohealth (so far) was a game-changer.
Instead of just offering 1, 2, or 3 water bottles, we created a bundle offer with their blood pressure monitor.
Tapping into the pain points of their target audience—often related to poor kidney health—this bundle not only made sense but offered a more compelling, less routine deal.
With a value $50 higher than the 3-bottle option, this had strong potential to significantly drive revenue.
Implementing this new bundle offer increased revenue per visitor by $5.10.
Extrapolated over a year, this improvement is estimated to add +$319,464 to Hydrohealth's bottom line revenue.
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Custom Funnel Strategy for Nylah Natural
Custom Funnel Strategy for Nylah Natural Shivook Peak Performance A/B Testing Plan Top Performing Creative ToF BELOW https://fb.me/1NgVweFYrPMESXs 1. Avatar Demographics Age: 25-50 years old. Gender: Primarily female. Location: UK (expanding into the US in Q3). Income Level: Mid-income e...